1. Accelerating Entrepreneurship Everywhere!
Consortium for Entrepreneurship Education

2. National Content Standards for Entrepreneurship Education
Released June 2004
Consortium for Entrepreneurship Education
Accelerating Entrepreneurship Everywhere!
Support by Ewing Marion Kauffman Foundation, Kansas City, MO

3. Entrepreneurship Education is Important - Economic
why?
Majority of new jobs are created by entrepreneurs and small businesses
Small high growth companies account for 70% of economic growth over last decade
Entrepreneurship drives economic competitiveness at the local – state – and global levels
Over 1/3 of difference in national economic growth may be due to difference in entrepreneurial activity
Entrepreneurship has a unique position in the “New Economy”
Entrepreneurship accounts for at least 2/3 of all technological innovation

4. Entrepreneurship Education is Important - Personal
why?
7 of 10 high school students want to start their own business
More opportunity to exercise creative freedoms
Higher self-esteem
Greater sense of control over your life and future.

5. Entrepreneurship Education is Important – Global
why?
Many experienced business people, political leaders, economists, and educators believe that fostering a robust entrepreneurial culture will maximize individual and collective economic and social success on a local, national, and global scale.

6. Entrepreneurship Education
what?
Objective is to become entrepreneurially minded with the potential to act on this by discovering or creating business opportunities.
Lifelong learning process from elementary to adult

7. Entrepreneurship Education
what?
Entrepreneurs are not “born”…they “become” through the experiences of their lives
Entrepreneurs have a great diversity of personal characteristics, the common one: being willing to take a risk in return for a profit
Anyone can be an entrepreneur at any time of one’s life
Entrepreneurship is NOT learned by reading a textbook and then taking a test to prove you are one.
Entrepreneurship education activities are a real-life vehicle for developing academic skills
Entrepreneurs are found in every occupation and career
Entrepreneurship education opportunities are important at all levels of education

8. Lifelong Learning Model

9. National Content Standards for Entrepreneurship Education
why?
Bring the power of entrepreneurship education to your curriculum:
Content for developing future entrepreneurs
Context for building and applying academic skills
Career Opportunities for students
Economic Development for communities, states, and our nation

10. National Content Standards for Entrepreneurship Education
what?
The Standards:
Are a FRAMEWORK for many levels of curriculum development
Lead to developing KNOWLEDGE AND SKILLS for entrepreneurial activities
Provide for acquisition and application of CORE ACADEMIC SKILLS
Are both a CONTEXT FOR LEARNING and SUBJECT MATTER for CURRICULUM

11. National Content Standards for Entrepreneurship Education
how?
Developed through:
Extensive literature review
Focus group of entrepreneurs
National Entrepreneur Advisory Council
Input from those concerned with entrepreneurship education
Expertise of Marketing Education Resource Center (MarkED)

12. National Content Standards for Entrepreneurship Education
Organized in three sections:
Entrepreneurial Skills
Ready Skills
Business Functions

13. ENTREPRENEURIAL SKILLS
Understands concepts and processes associated with successful entrepreneurial performance. Provides the unique expertise that entrepreneurs use during the entire process of creating and managing a business.
(A) Entrepreneurial Processes (B) Entrepreneurial Traits/Behaviors

14. (A) Entrepreneurial Processes
Understands concepts and processes associated with successful entrepreneurial performance. The steps in the process of creating and running a business are:
Discovery Dreaming about possibilities
Concept Development Choosing an idea and creating a plan
Resourcing Testing the feasibility of the plan
Actualization Starting and running the business
Harvesting Deciding on the future of the business
Entrepre-
neurial
Skills
Ready
Business
Functions

15. (B) Entrepreneurial Traits/Behaviors
Understands the personal traits/behaviors associated with successful entrepreneurial performance. These entrepreneurial traits and behaviors are especially important to the success of the entrepreneurial processes:
Leadership
Personal Assessment
Personal Management
Entrepre-
neurial
Skills
Ready
Business
Functions

16. READY SKILLS
The basic business knowledge and skills that are prerequisites or co-requisites for becoming a successful entrepreneur. Provide the developmental curriculum opportunities that enable individuals to operate in competition with the world and a context for experiences related to becoming an entrepreneur.
(C) Business Foundations
(D) Communications and Interpersonal Skills
(E) Digital Skills
(F) Economics
(G) Financial Literacy
(H) Professional Development

17. (C) Business Foundations
Understands fundamental business concepts that affect business decision making.
Business Concepts (C.01 – C.09)
Business Activities (C.10 – C.17)
Entrepre-
neurial
Skills
Ready
Business
Functions

18. (D) Communications and Interpersonal Skills
Understands concepts, strategies, and systems needed to interact effectively with others.
Fundamentals of Communication (D.01 – D.16)
Staff Communications (D.17 – D.20)
Ethics in Communication (D.21 – D.22)
Group Working Relationships (D.23 – D.26)
Dealing with Conflict (D.27 – D.36)
Entrepre-
neurial
Skills
Ready
Business
Functions

19. (E) Digital Skills
Understands concepts and procedures needed for basic computer operations.
Computer Basics (E.01 – E.10)
Computer Applications (E.11 – E.19)
Entrepre-
neurial
Skills
Ready
Business
Functions

20. (F) Economics
Understands the economic principles and concepts fundamental to entrepreneurship/small-business
Basic Concepts (F.01 – F.08)
Cost-Profit Relationships (F.09 – F.14)
Economic Indicators/Trends (F.15 – F.18)
Economic Systems (F.19 – F.27)
International Concepts (F.28 – F.32)
Entrepre-
neurial
Skills
Ready
Business
Functions

21. (G) Financial Literacy
Understands personal money-management concepts, procedures and strategies.
Money Basics (G.01 – G.09)
Financial Services (G.10 – G.14)
Personal Money Management (G.15 – G.27)
Entrepre-
neurial
Skills
Ready
Business
Functions

22. (H) Professional Development
Understands concepts and strategies needed for career exploration, development, and growth.
Business Concepts (H.01 – H.06)
Business Activities (H.07 – H.18)
Entrepre-
neurial
Skills
Ready
Business
Functions

23. BUSINESS FUNCTIONS
The business activities performed by entrepreneurs in managing the business. Provide the day-to-day skills that are essential to the success of any business be it a home-based venture or a fast-growing corporation. They also provide the expertise that enables entrepreneurs, and future entrepreneurs, to see and create entrepreneurial opportunities.
(I) Financial Management
(J) Human Resource Management
(K) Information Management
(L) Marketing Management
(M) Operation Management
(N) Risk Management
(O) Strategic Management

24. (I) Financial Management
Understands the financial concepts and tools used in making business decisions.
Accounting (I.01 – I.07)
Finance (I.08 – I.21)
Money Management (I.22 – I.28)
Entrepre-
neurial
Skills
Ready
Business
Functions

25. (J) Human Resource Management
Understands the concepts, systems, and strategies needed to acquire, motivate, develop, and terminate staff.
Organizing (J.01 – J.05)
Staffing (J.06 – J.12)
Training/Development (J.13 – J.15)
Morale/Motivation (J.16 – J.21)
Assessment (J.22 – J.26)
Entrepre-
neurial
Skills
Ready
Business
Functions

26. (K) Information Management
Understands the concepts, systems, and tools needed to access, process, maintain, evaluate, and disseminate information for business decision-making.
Record Keeping (K.01 – K.06)
Technology (K.07 – K.14)
Information Acquisition (K.15 – K.18)
Entrepre-
neurial
Skills
Ready
Business
Functions

27. (L) Marketing Management
Understands the concepts, processes, and systems needed to determine and satisfy customer needs/wants/expectations, meet business goals/objectives, and create new product/service ideas.
Product/Service Creation (L.01 – L.11)
Marketing-Information Management (L.12 – L.21)
Promotion (L.22 – L.32)
Pricing (L.33 – L.38)
Selling (L.39 – L.57)
Entrepre-
neurial
Skills
Ready
Business
Functions

28. (M) Operations Management
Understands the processes and systems implemented to facilitate daily business operations.
Business Systems (M.01 – M.09)
Channel Management (M.10 – M.12)
Purchasing/Procurement (M.13 – M.20)
Daily Operations (M.21 – M.23)
Entrepre-
neurial
Skills
Ready
Business
Functions

29. (N) Risk Management
Understands the concepts, strategies, and systems that businesses implement and enforce to minimize loss.
Business Risks (N.01 – N.13)
Legal Considerations (N.14 – N.21)
Entrepre-
neurial
Skills
Ready
Business
Functions

30. (O) Strategic Management
Understands the processes, strategies, and systems needed to guide the overall business organization.
Planning (O.01 – O.09)
Controlling (O.10 – O.15)
Entrepre-
neurial
Skills
Ready
Business
Functions

31. Sample Standard and Performance Indicator
Ready Skills
(C) Business Foundations
STANDARD
Understands fundamental business concepts that affect business decision making
PERFORMANCE INDICATOR(S)
C.08 Explain the nature of managerial ethics C.09 Describe the need for and impact of ethical business practices

32. Sample Matrix - Elementary
Market Place for Kids
A statewide program in North Dakota and Minnesota.
Demonstrates how elementary and middle school students can work in teams to learn about Critical Thinking, Innovation, and Creative Problem Solving.
Sample Lessons
Innovative Thinking: Model Motels
Entrepreneurship : 119 Ways for Kids to Make Money
Inventions: 8 Steps to Inventing
Adventures in Agriculture: From Corn to Plastic
Utilizing the Internet in Entrepreneurship
Energy Education: Lemon Power

33. Sample Matrix – Youth and Adults
GoVenture Business and Life Simulations by MediaSpark
A line of international award-winning software simulations that offer fun, fast, and effective experiential learning in subjects such as business and entrepreneurship, investment and finance, and career and life skills.
With GoVenture software simulations, learners don’t just learn about business, they live it by starting and running their own virtual businesses on a computer.
Similar to how pilots train using flight simulators, highly visual and realistic GoVenture simulations enable youth and adults to gain years of experience in minutes.

34. Sample Matrix - Secondary
Buchholz High School – Entrepreneurship Academy Gainesville, FL
Approximately 200 students. A four-year elective program.
Course sequence: Principles of Entrepreneurship, Business Management and Law, Business Ownership, and Retail Essentials.
The classroom takes on the corporate environment as students are encouraged
to think outside the box,
develop leadership skills,
demonstrate economic concepts,
utilize technology,
become risk takers,
form partnerships with the business community, and
experience every aspect of a business through a variety of business/entrepreneurship simulations

35. Sample Matrix – Post Secondary
Springfield Technical Community College
Student Business Incubator, Springfield, MA
A program to bridge the gap between academics and real world business experience that assists students in starting and growing businesses. To be eligible for inclusion in the incubator the individual must be a student. Critical assistance is provided to overcome the odds of business failure.
Sample Lessons
Networking - the Basis for your Business Tomorrow
Sales and the Sales Process: How to Create Relationships with your Customers
Marketing on a Shoestring: Innovation and Strategy
Financing a Business with little money but lots of potential
Quickbooks for Businesses
Strategic Planning for Today, Tomorrow and Beyond

36. Sample Matrix – Post Secondary
Entrepreneurship Center at Purdue University Calumet
Hammond, IN
Adult entrepreneurs participate for 15 months in weekly sessions addressing:
Management, Marketing, Accounting, Finance, Personnel, Strategic Planning, Business Law, and Other Workplace Issues.
A structured forum in which participants apply entrepreneurial skills to a “Client Company”
A Roundtable of the business owners serve as an advisory committee for each other’s business.

37. Sample Matrix – Adult Education
Rhode Island MicroEnterprise Association
Began in 1999 to serve low and moderate income adults.
Conduct workshops in 20 sites statewide, about 50 workshops per year.
FY 3 they helped create 53 new RI businesses, and from the 53 new businesses 22 more jobs were created.
Workshops feature Business Planning, Marketing, and Financing
According to AEO (Association for Enterprise Opportunity) they are the most efficient and cost effective model in the SMA (State Micro Association) world.

38. The Toolkit
Visit the Consortium for Entrepreneurship Education website to access the FREE Standards Toolkit:

39. Toolkit Contents Importance of Entrepreneurship Education
Benefits of Entrepreneurship Education
Nurturing the Entrepreneurial Spirit
The Standards
Overview
Summary
Detail
Curriculum
Educational Issues
Examples
Sources
Testimonials
About the Consortium for Entrepreneurship Education
Our Sponsors
Research Process
Overview
Focus Groups
Validation
Bibliography
National Entrepreneur Advisory Council (NEAC)
FAQ
Helpful Downloads

40. Consortium for Entrepreneurship Education
Recognized as the national leader in advocating entrepreneurship education.
Champions entrepreneurship education and provides advocacy, leadership, networking, technical assistance, and resources across all levels and disciplines of education, promoting quality practices and programs.
A national membership organization for leaders advocating entrepreneurship education, composed of national, state and local educational agencies and organizations.
Join us!

41. Entrepreneurship Education Forum
The MAGIC of Entrepreneurship . . .
Dreams Do Come True!
Join entrepreneurship education leaders from across the US and internationally.
Orlando, FL
November 5 – 8, 2005
SCHOLARSHIPS AVAILABLE FOR TEACHERS
Join us! Details at

42. Accelerating Entrepreneurship Everywhere!
Consortium for Entrepreneurship Education