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|Tibuleac A., drd., lect.univ
Universitatea Liberă Internaţională din Moldova Facultatea Științe Economice Catedra Business și Administrare, Relații Economice Internaționale,Turism E-COMMERCE |Tibuleac A., drd., lect.univ
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Object of discipline This course will help students to:
Understand the impact of the Internet, the World Wide Web, and emerging technological innovations on the marketing of goods and services. Familiarize with various types of e-business like Business-to-consumer (B2C) and business-to-business (B2B) and Consumer-to Consumer etc. The opportunities and challenges of e-commerce for consumers and for sellers/producers will be thoroughly explored. Be aware of a wide range of electronic commerce issues like Security, digital money, and ethical, legal and environmental, as a foundation for continual learning in the dynamic e-commerce environment Develop a deeper understanding of the critical attributes of a successful participant in today’s continuously changing markets. Apply fundamental concepts learned in economics and marketing classes, integrated with computer skills to create an online business.
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Specific outcomes for the course
Course Outcomes Code Specific outcomes for the course Knowledge K 1 K 1.1 To understand the concept and main principles of E-commerce, and its importance for international business, in the context of international cooperation K 2 K 2.1 To understand the security concerns and principles of e-commerce, the security of payments and the privacy policy for economic agents and individuals. K 3 K 3.1. To understand the various challenges or opportunities that e-commerce presents for the international economic relations, how it helps to develop international businesses and cooperation. Abilities S 1 S 1. 1 The ability to explain and develop solutions for implementing an e-commerce system/business. S 2 S 2. 1 The ability to develop strategies for improvement of e-commerce businesses, to estimate the national policy effect on this field S 3 S 3. 1 To apply the ethics of e-commerce towards the shoppers and sellers, to understand the limits between ethical an unethical behavior. Competences C 1 C 1. 1 The competence to collect and to interpret data related to e-sales, and its implications on general trade development of the country. C 2 C 2. 1 To evaluate the role of e-commerce for international trade relations of the country, and its implications on general economic development of the country C 3 C The application of knowledge and abilities to promote the international cooperation both in terms of phisical trade and e-trade.
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Fundamentals of Marketing
Prerequisites Microeconomics Macroeconomics IT software Fundamentals of Marketing
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Bybliography Requiered readings:
Watson T., Berthon P.Electronic commerce. The strategic perspective. New York:Palgrave MacMillan, 2008, 115 p. Andam Z. E-commerce and e-Business. Washington:UNDP, 2003, 45 p. Additional sources: Information economy report 2015.Geneva: UNCTAD, 2015, 136 p. Global E-commerce Report pdf Links: E-commerce lessons online WEB encyclopedy and-occupations/electronic-commerce E- Marketer E-commerce tutorials - The future of e-commerce Global retail e- commerce index Commerce+Keeps+On+Clicking.pdf/abe ba d1653e40409
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Share (%) of the final grade
Assessment Methods Nr Type of assignment Share (%) of the final grade Work in group, projects, simulations. 30 2. Presentation of individual tasks, testing, contribution activity in the classroom 20 3. Class activity 5 4. Class Attendance 5. Final Exam 40 6. Total 100
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