1. How to Develop a Nudge Campaign DataCamp
Fall 2017
Deirdre Hayes-Cootz

2. Outcomes of presentation:
Participants will be able to identify the basic elements of a nudge campaign
Participants will develop a nudge campaign to try at home campus.

3. Presentation Overview
Early Results
2. Basics of Nudge campaign
3. Your own nudge project
Vanessa

4. Disclaimer

5. Types of Analytics
Norris and Baer sum up the difference in the different types of analytics as follows:
Descriptive Analytics
What has happened?
Diagnostic Analytics
Why did it happen?
Predictive Analytics
What will happen if past trends and current behaviors continue?
Prescriptive Analytics
What is the best that can happen and how can we make it so?
July 2017,

6. Early Results Total Cost=$0.00 Time invested=2 hours
121 Math Repeater students called or ed
Students received tutoring resources
2,700 + “40 day” list students have received 3+nudge s.
More than 30 students responded during the first 2 nudges as of September 17, 2017.*
__________________________________________
Total Cost=$0.00
Time invested=2 hours

7. The Nudge

8. Background Information about Nudge theory
Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler and Cass R. Sunstein, 2008
The Cafeteria story
Choice architecture

9. Steps to develop a Nudge Campaign

10. 3 Steps to a build a Nudge Campaign:
Start with the end in mind. -Stephen Covey
My “end”: Nudge the “40 days to start” students to encourage help-seeking behaviors. Increase persistence, completion and success of these students.
Don’t wait for the “best” or “perfect” student list.
Use the tools and lists currently available. Hint-Civitas and your campus data team.
Limit the amount of time and resources to 1 hour, $0.00.
Current cost of “40 days to start”, $0.00, 30 miutes, find your starfish, it does matter.
Arthurline’s Story

11. 40 Day Nudge Campaign Use weekly Orientation lists: July/August
Merge the weekly orientation lists with demographic data
Send out Nudge s
Weekly August orientation lists
Sept. 1, 2017: send out 2nd Nudge to all
Sept 20, 2017: Send out 3rd Nudge to all
Oct. 10, 2017: Send out 4th Nudge “You’re half way there”
Oct. 18, 2017: MATH Late start classes ( get course rosters)
Submit Nudge Orientation /Reg. FALL 2017 to Civitas IMPACT Dec. 10, 2017
Vanessa

12. Example of a 40 day Nudge campaign email
Date: August 15, 2017 Subject: FREE TUTORING at Lone Star College-Montgomery! Do you know… -students who attend tutoring 4 or more times are more successful? -tutoring is FREE? -tutoring is located in the back of the Library (F Building, 1st Floor)? For more information visit: Or call me directly at We look forward to seeing you this Fall 2017! Deirdre Hayes-Cootz Director, Instructional Support

13. Example of a Nudge campaign email
Date: March 23, 2017 Subject: IMPORTANT! GPA Dear Student- You have completed half of Spring 2017 semester! The second half is well on it’s way and I wanted to ensure that you are on track for a successful finish. Like you, I began my education at a community college. I learned that perseverance and asking for academic assistance was the key to my success. One of the most important ways I accomplished this was by getting help. I wanted to give you a quick reminder that we have free tutoring for you. You can find more at Dr. Chavez, Vice President of Student Success

14. Tell me about some data tools that you used
Hey! This is datacamp.
Tell me about some data tools that you used

15. Civitas: Illume-Students
What does it do?
“Illume Students enables you to quickly identify at-risk students with high accuracy, gaining insight into the factors specific to your institution that are influencing their likelihoods to persist to the next term.”
How does Illume-Students do it?
“[The Civitas] Student Insights Engine ingests your institution’s historical and current term data and applies predictive models to predict enrolled students’ persistence outcomes.”
What can we do with it? It’s up to you and your team!
“These insights can empower your teams to connect at-risk students with faculty, advisors, and support services to improve student outcomes.”
Source: Civitas Illume Students HELP

16. Student Lists

17. Student List is shown, click on “Export Student List” and follow prompts.

18. Now its your turn. Find a partner or don’t…
Start with the end in mind.
What group of students do you want are you going to focus this nudge on?
Don’t wait for the “best” or “perfect” student list.
Use the tools and lists currently available.
Limit the amount of time and resources to 10 minutes, $0.00.

19. Your Nudge campaigns

20. Questions and Discussion