1. Facing Regional Elections in the middle of a national crisis 2012
IDU Campaign Manager´s Meeting
6-7 December 2012, Stockhom

2. National Polls Evolution 2012

3. Generally the one who first occupies the battlefield awaiting the enemy is at ease; the one who comes later and rushes into battle is fatigued.

5. General risk & opportunities
Check the citizens support
Punish the Socialist (still in mind)
Reinforce democracy and legitimation of political representation
Elections as a referendum about Central Government reforms
Punish the measures
Loosing support after absolute majority in 2011
Balance between Government responsibility and PP objectives

6. Galicia: Confirm the Regional Government
CONTEXT
In the Government since 2009
Historic PP Region 23/30 years in government
Rajoy´s bornplace
RISKS
National Debate in a Regional Elections
Referendum about Govenrnment
OPPORTUNITIES
Reforms started before anybody in Spain
Oposition completely broken
Socialist
Nationalista
Radical Left
Fear about coalition in the middle of a crisis.

7. Campaign Focused on Galicia
Different routes.
Rich more places
Selected presence of national leaders

8. Socialists wanted a national debate…
… but we managed to focus all campaign in Galicia

10. But at the same time in
Basque Country

11. 2009

12. CONTEXT Support of PP to Socialists ended
Legalization of ETA political party (TC)
Self-determination right form Nationalist
ETA announced definitive cessation of its 'armed activities‘
Few space for economic and social situation

13. Support of ETA political arm

14. If you don´t go, they win
Now, more than ever PP

15. 2012

16. And finally in Cataluña…

17. CONTEXT CiU Government in minority 2 years from last elections
CiU got the government thanks socialist but they ruled with PP support.
Before summer polls were bad for them, corruption were in the atmosphere and then…

18. Generally the one who first occupies the battlefield awaiting the enemy is at ease; the one who comes later and rushes into battle is fatigued.

19. UNIONISTS
LEFT
RIGHT
SEPARATISTS

20. PP risks and opportunities
We had to face
Spanish Government measures
Traditional difficulties in Catalonia
PP voters turnout
Influence
But we became in the reference for non nationalist
Measures weren´t in the debate
Heart vs Brain
Moderate voters

21. THE PEOPLE´S WILL
PEOPLE´S WILL? OR …
THE MESSIAH?

22. Turn Out

24. In the most difficult moment, we are being able to face Regional Elections with quite success.
People knows what they are voting
People doesn´t share some measures but understand them.

25. Thank you