1. Meeting the needs of a new generation of users
SINGLE SERVE SOFTWARE
Meeting the needs of a new generation of users
Swedish Data Archive
Gothenburg, December 2011

2. SMARTPHONES AND THE AGE OF “APPS”

3. “App”

6. Simple UI
Task-oriented
Common platforms

7. Benefits for
USERS

8. Easy to use

13. Benefits for
DEVELOPERS

14. Easy to use
Resilient

16. Benefits for the
DDI COMMUNITY

17. Easy to use
Resilient
Marketable

18. Easy to use
Resilient
Marketable
Social

22. SYNERGY!!

27. CONCLUSION

28. Easy to use
Flexible
Simple
Resilient
Social
Marketable

29. IMAGE CREDITS http://www.flickr.com/photos/ntr23/730371240/
iPhone images from Apple Inc.
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