1. How to get the most volunteers in 2009-2010

2. How to get the most volunteers
Why are we here today? The PR team is here to provide tools and techniques that you can use to get enough volunteers to accept 100% of your cases and serve 100% of the children in your county.

3. How to get the most volunteers
Icebreaker: Name What county are you from How many volunteers did you recruit last year? How many volunteers do you need to recruit this year to accept 100% of your cases?

4. How to get the most volunteers
How are we doing? We trained 401 new volunteers statewide FY We trained 473 new volunteers statewide FY That's an average of 13 new volunteers per office.

5. How to get the most volunteers
Since June, we have distributed 400 new manuals. 
At this pace, we would train 1200 new volunteers this year.

6. How to get the most volunteers: What we have learned so far!
The way we learn things is from you! We have compiled the information that is submitted to us after each training. Form #208

7. How to get the most volunteers: What we have learned so far!
Attitude:  do you believe you can recruit enough volunteers to meet the goals in your county plan this year?

8. How to get the most volunteers: What did we learn?
The top 3 ways we get volunteers are: 1. Internet/Volunteer Match Referrals/Dr. Phil 2. Newspaper articles 3. Word of Mouth

9. Snatching volunteers out of thin air.
Dr. Phil
Volunteer Match
Internet

10. Snatching volunteers out of thin air.
Dr. Phil and the CASA connection
play video here
upcoming spots for dr. phil stations

11. Snatching volunteers out of thin air.
Volunteer Match:
Make the connection work for you.
people are opportunity shopping
You MUST respond within 24 hours.
You must call whenever possible
Make the connections
new format and prescreeing

12. Snatching volunteers out of thin air.
Volunteer Match:
Form #200
Respond within 24 hours.
Volunteer packets
people are opportunity shopping
You MUST respond within 24 hours.
You must call whenever possible
Make the connections
new format and prescreeing
Form #202: Audit item

13. Snatching volunteers out of thin air.
anderson.scgal.org
This is where they've been, not where you send them.
It's not a substitute for sending a packet.

14. Why do people volunteer? (Secret: Retention starts here!)
Volunteer Motivation  
Why do people volunteer?
(Secret: Retention starts here!)

15. Volunteer Motivation  
Volunteers want 4 things from their volunteer experience:
Satisfaction, Challenge,
Reward & Accomplishment

16. Volunteer Motivation  
The volunteer's motivation is the key piece to the bond between the staff and the volunteer.
You cannot give them what they want if you don't know what they want.

17. Example: I want to make a difference.
Volunteer Motivation  
Example:
I want to make a difference.

18. Volunteer Motivation Practice Exercise:
How will you find out a volunteer's motivation and respond to it?

19. Not just for lining bird cages.
Newspaper
Not just for lining bird cages.

20. Newspapers
How do I get an article in the paper? What is a media kit and how do I use it?

21. How many impressions does it take to produce an action?
Newspapers
How many impressions does it take to produce an action?

22. It normally takes at least 10 impressions to result in an action.
Newspapers
It normally takes at least 10 impressions to result in an action.

23. How many impressions does it take to produce an action?
Our goal is to shorten the time period it takes to make 10 impressions.

24. 1st time
Prospect looks at an article in paper, but the term GAL is unfamiliar so she doesn’t read it.

25. 1st time
Prospect looks at an article in paper, but the term GAL is unfamiliar so she doesn’t read it.
2nd time
Faintly remembers seeing the article before, is a little curious but doesn’t read it.

26. 1st time
Prospect looks at an article in paper, but the term GAL is unfamiliar so she doesn’t read it.
2nd time
Faintly remembers seeing an article before, is a little curious but doesn’t read it.
3rd time
Reads the article, but wants to think about it.

27. 1st time
Prospect looks at an article in paper, but the term GAL is unfamiliar so she doesn’t read it.
2nd time
Faintly remembers seeing an article before, is a little curious but doesn’t read it.
3rd time
Reads the article, but wants to think about it.
4th time
Sees another article, and decides to check it out on the internet.

28. 1st time
Prospect looks at an article in paper, but the term GAL is unfamiliar so she doesn’t read it.
2nd time
Faintly remembers seeing an article before, is a little curious but doesn’t read it.
3rd time
Reads the article, but wants to think about it.
4th time
Sees another article, and decides to check it out on the internet.
5th time
Goes to the internet, looks at the web site, downloads the application, but decides she’s too busy right now.

29. 1st time
Prospect looks at an article in paper, but the term GAL is unfamiliar so she doesn’t read it.
2nd time
Faintly remembers seeing an article before, is a little curious but doesn’t read it.
3rd time
Reads the article, but wants to think about it.
4th time
Sees another article, and decides to check it out on the internet.
5th time
Goes to the internet, looks at the web site, downloads the application, but decides she’s too busy right now.
6th time
Sees an article in her church bulletin, and decides she will talk to a GAL in her church about it.

30. 1st time
Prospect looks at an article in paper, but the term GAL is unfamiliar so she doesn’t read it.
2nd time
Faintly remembers seeing an article before, is a little curious but doesn’t read it.
3rd time
Reads the article, but wants to think about it.
4th time
Sees another article, and decides to check it out on the internet.
5th time
Goes to the internet, looks at the web site, downloads the application, but decides she’s too busy right now.
6th time
Sees at article in her church bulletin, and decides she will talk to a GAL in her church about it.
7th time
GAL at church gives her a post card with phone number on it, and she decides to call.

31. 1st time
Prospect looks at an article in paper, but the term GAL is unfamiliar so she doesn’t read it.
2nd time
Faintly remembers seeing an article before, is a little curious but doesn’t read it.
3rd time
Reads the article, but wants to think about it.
4th time
Sees another article, and decides to check it out on the internet.
5th time
Goes to the internet, looks at the web site, downloads the application, but decides she’s too busy right now.
6th time
Sees at article in her church bulletin, and decides she will talk to a GAL in her church about it.
7th time
GAL at church gives her a post card with phone number on it, and she decides to call.
8th time
Talks to someone at office, but says this training won’t fit in her schedule.

32. 1st time
Prospect looks at an article in paper, but the term GAL is unfamiliar so she doesn’t read it.
2nd time
Faintly remembers seeing an article before, is a little curious but doesn’t read it.
3rd time
Reads the article, but wants to think about it.
4th time
Sees another article, and decides to check it out on the internet.
5th time
Goes to the internet, looks at the web site, downloads the application, but decides she’s too busy right now.
6th time
Sees at article in her church bulletin, and decides she will talk to a GAL in her church about it.
7th time
GAL at church gives her a post card with phone number on it, and she decides to call.
8th time
Talks to someone at office, but says this day training won’t fit in her schedule.
9th time
Receives a packet of information from the GAL office, and decides to join the next class which is in the evenings.

33. 1st time
Prospect looks at an article in paper, but the term GAL is unfamiliar so she doesn’t read it.
2nd time
Faintly remembers seeing an article before, is a little curious but doesn’t read it.
3rd time
Reads the article, but wants to think about it.
4th time
Sees another article, and decides to check it out on the internet.
5th time
Goes to the internet, looks at the web site, downloads the application, but decides she’s too busy right now.
6th time
Sees at article in her church bulletin, and decides she will talk to a GAL in her church about it.
7th time
GAL at church gives her a post card with phone number on it, and she decides to call.
8th time
Talks to someone at office, but says this day training won’t fit in her schedule.
9th time
Receives a packet of information from the GAL office, and decides to join the next class which is in the evenings.
10th time
Talks to coordinator about evening class, gets excited about being a volunteer, and comes to the next training session.

34. Copyrights and Trademarks
National CASA and SC GAL

35. Practice Exercise: I saw your article in the paper and...
How do I describe the program.

36. Word of Mouth
Spreading the word

37. Word of Mouth
Your volunteers talk about the program every time they tell someone they are a volunteer.
This is not always a good thing.

38. Word of Mouth The GAL 2 GAL Program
1. In Service Training for volunteers and staff on how to talk to people about the program
2. A Q&A Session to introduce prospective volunteers to the program. 

39. Word of Mouth Positive impression of the program
Don't confuse training and recruiting.

40. Telling stories: Confidentiality What is the point of the story?
Word of Mouth
Telling stories:
Confidentiality
What is the point of the story?

41. Volunteer Profiles Every county should have at least one.
These are included in many different print materials and on your web site.

42. I'm interested in your program, but I'm not sure if I can do it.
Practice Exercise
I'm interested in your program, but I'm not sure if I can do it.

43. Talking to groups
Good groups that are prospects for becoming volunteers:
Groups that do not usually produce prospective volunteers:

44. Talking to groups
Is your audience interested in volunteering, or are you just filling time?

45. Can we produce material that is specific to that group?
Talking to groups
Can we produce material that is specific to that group?

46. Using powerpoint presentations. (and success stories)
Talking to groups
Using powerpoint presentations.
(and success stories)

47. PR Plans
Does your plan cover all the elements we have talked about today?
Spartanburg
Greenville

48. Have you learned anything today that will enable you to be successful in your recruitment plan for this year?