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The Middle East’s Leading English Newspaper.

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Presentation on theme: "The Middle East’s Leading English Newspaper."— Presentation transcript:

1 The Middle East’s Leading English Newspaper

2 Outline Editorial Content Daily Sections Weekly Sections Readership
Penetration Profile Conclusion

3 Daily Sections Kingdom & GCC Middle East Americas South Asia
Philippine International Opinion Sports Economy Leisure

4 Weekly Sections Every Saturday - Travel Every Saturday - Entertainment
Every Sunday - Piony Extra (Tabloid size in Tugaloo language) Every Sunday - The Wall Street Journal Every Tuesday - IT Every Thursday - Arab News Review Every Friday - Sports Every Monday & Friday - Religion

5 Arab News is the Leading Non Arabs publication
Penetration Arab News is the Leading Non Arabs publication Read Newspapers Yesterday – Penetration (KSA IPSOS 2016)

6 Arab News Review is the Leading Non Arabs Weekly
Penetration Arab News Review is the Leading Non Arabs Weekly Read Weekly Magazines Last Week– Penetration (KSA IPSOS 2016)

7 Arab News Profile Region
Read Newspapers Yesterday – Profile (KSA IPSOS 2016)

8 Arab News Profile Gender
Read Newspapers Yesterday – Profile (KSA IPSOS 2016)

9 Arab News Profile Age Read Newspapers Yesterday – Profile (KSA IPSOS 2016)

10 Arab News Profile Family Income
Read Newspapers Yesterday – Profile (KSA IPSOS 2016)

11 Arab News Profile Education
Read Newspapers Yesterday – Profile (KSA IPSOS 2016)

12 Conclusion Arab news offers the ultimate communication solutions through delivering: High Readership Customized content to suit English readers needs Specialized target Rich environment / context

13 Thank you


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