1. Business Plan
Floral Design

2. Part I – Cover Page - Slide
The purpose of a cover page is to tell the reader what he or she is about to read and how to reach the writer.
Your cover page is also a way to get your business plan noticed.
Your Name
Business Name
Company Logo
Address
Telephone Number
Address
Date

3. Part II - Table of Contents Slide
Complete this section at the end.
Part II - Table of Contents Slide
Your table of contents provides readers with a quick and easy way to find particular sections of the plan.
All pages of your business plan should be numbered and the table of contents should include page numbers.
After you assemble your plan and number your pages, go back to the table of contents and insert page numbers.
Be sure to list headings for major sections as well as for important subsections.

4. Part III – Business Description
Why is your business better?
Part III – Business Description
It should describe exactly what you will be selling, and why people or businesses will buy it.
How is your product different from similar items already on the market?
Compare your product to similar products on the market.
Your business description is your corporate vision, and includes:
Who you are
What you will offer
Why your business idea is viable – (capable of growing, surviving)

5. Part IV – Business Description -Continued
An overview of your industry
Discussion of your floral shop
What you hope to accomplish?
Select appropriate location
Costs
Barriers to opening?
Expansion potential
Description of product or services you will be offering
Unique selling proposition
Determine your company’s position
Identity in the marketplace
Determine your company’s pricing strategy
What will you charge and how you decided on the price

6. Part V – Market and Industry Analysis
Customers
Who are they?
Where are they?
What do they need?
Where do they buy?
Competition
Who is the price leader for florist?
Who is the quality leader?

7. Part VI – Sales and Marketing
Strategy
How will you get the customers to buy your product/service?
Method of sales
How will you get the products to the consumer?
This is one of the most important elements of your plan!
Advertising and promotion
Explain how you will advertise and promote your floral shop.

8. Part VII - Management Management team description
Good management can take even a mediocre idea and make it work!
Create a description of each member’s contribution.