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CUSTOMER SATISFACTION INDEX (CSI) REPORT 2014

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Presentation on theme: "CUSTOMER SATISFACTION INDEX (CSI) REPORT 2014"— Presentation transcript:

1 CUSTOMER SATISFACTION INDEX (CSI) REPORT 2014
UNIVERSITI TEKNOLOGI MALAYSIA

2 UTM CUSTOMER SATISFACTION INDEX (CSI) REPORT 2014
Summary: Duration of survey : 8 Dec – 20 Dec 2014 Sample: Academic staff, PPP staff, UTM Student, Alumni and guest. Data Collection: Online Questionnaire. Total Samples: 2420 [ Valid Samples 1212 ]

3 UTM CUSTOMER SATISFACTION INDEX (CSI) REPORT 2014
Data Analysis: Demographic Statistic  You are? Frequency Percent Valid Percent Cumulative Percent Valid Other 30 2.5 I'm an academic staff 272 22.4 24.9 I'm a non-academic staff 423 34.9 59.8 I'm a student 454 37.5 97.3 I'm a UTM Alumni 33 2.7 100.0 Total 1212

4 UTM CUSTOMER SATISFACTION INDEX (CSI) REPORT 2014
Data Analysis: Demographic Statistic Others Total Respondents: All respondents : 2420 samples Valid Respondents : 1212 samples

5 UTM CUSTOMER SATISFACTION INDEX (CSI) REPORT 2014
Data Analysis: Finding ALL CSI (3.23/5)*100 = 64.6%

6 Descriptive Statistics
N Minimum Maximum Mean Std. Deviation Statistic Std. Error RS1. Able to get a clear and timely response. 1212 5 3.25 .038 1.313 RS2. Willing to provide services beyond expectation. 3.13 .039 1.344 RS3. Capable and accountable when dealing with issues. 3.20 1.349 EM1. Understanding and support shown in response to a request made. .037 1.286 EM2. Understand and fulfill requirements in delivering its services. 1.308 EM3. Made the effort to acquire feedback to improve its service. 3.08 RL1. Able to deliver the service promised. 3.27 1.310 RL2. Able to get things right the first time. 3.16 1.288 RL3. Able to get consistent information when dealing with different staff. 1.300 RL4. Able to get a timely response/service. 3.15 1.332 AS1. Service delivered enabling UTM to achieve its mission and vision. 1.294 AS2. Competency level shown by staff. 3.24 1.282 AS3. Rule and procedures are user friendly. 3.10 1.326 AS4. Respectful and positive attitudes shown by staff. 3.36 1.303 TG1. Image potrayed by staff through their behaviour. 3.32 .036 1.262 TG2. Comfortable when dealing with the staff. 3.29 TG3. Physical image of the office. 3.47 .035 1.220 Valid N (listwise) UTM CUSTOMER SATISFACTION INDEX (CSI) REPORT 2014 Data Analysis: Finding

7 Descriptive Statistics
UTM CUSTOMER SATISFACTION INDEX (CSI) REPORT 2014 Data Analysis: Finding Descriptive Statistics N Minimum Maximum Mean Std. Deviation MEANRS2 1212 .00 5.00 3.1931 MEANEMv2 3.1771 MEANRLv2 3.1764 MEANASv2 3.2259 MEANTGv2 3.3600 MEANALLv2 3.2265 Valid N (listwise) ALL CSI (3.23/5)*100 = 64.6%


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