1. protection of Georgian wine appellations
a technical assistance project supported by the EBRD, FAO and the Government of Canada
Final Workshop
THANK PARTICIPANTS FOR THEIR TIME, IN PARTICULAR DM BAKUR KVEZERELY AND LILY BEGASHVILI, BUT ALSO REPRESENTATIVES FROM PARLIAMENT, CHAMBER OF COMMERCE, DONOR PARTNERS, WINERIES
THANK DONORS WHO FINANCE THE PROJECT
IT’S A BIT SAD OCCASION BECAUSE WE ARE ABOUT TO CLOSE THE PROJECT BUT PRECISELY THE PURPOSE OF THE WORKSHOP IS ALSO TO SEE WHAT COULD BE DONE NEXT
THROUGHOUT THE PROJECT GOOD DISCUSSIONS AND COOPERATION WITH GEORGIAN COUNTERPARTS
Tbilisi, 27 November 2007

2. Tbilisi, 27 November 2007

3. workshop objectives present project achievements
reflect on lessons learned, receive feedback
explore ways forward:
areas for further improvement
involvement of other donors/partners
market opportunities and legal protection
TWO SESSIONS ARE ORGANIZED IN THE AFTERNOON:
ONE TARGET PRIVATE WINERIES AS FREDERIC WILL GO THROUGH PRACTICAL RECOMMENDATIONS ON HOW TO WORK IN A SERIES OF FOREIGH MARKETS
- THE OTHER ONE WILL TARGET LAWYERS AND WILL GO THROUGH CONCRETE STEPS TO FURTHER STRENGTHEN THE PROTECTION OFAPPELLATIONS. PARTICIPANTS WILL HAVE THE OPPORTUNITIES TO TALK TO MR MEIER-EWERT FROM THE WORLD TRADE ORGANIZATION
Tbilisi, 27 November 2007

4. workshop format summary of project achievements pending issues
relevance of appellations in the international context
recommendations for export markets
involvement of donors
two inter-active sessions
WON’T BE LONG CAUSE YOU CAN HAVE A LOOK AT THE WORKSHOP AGENDA
TWO PRESENTATION BY MY COLLEAGUES WHICH WILL FOCUS ON TECHNICAL STANDARDS and LEGAL ASPECTS. PROJECT ACHIEVEMENTS IN CHOSEN AREAS AND LOOK AT WHAT WOULD NEED TO BE IMPROVED NEXT
ONE SHORT PRESENTATION ON PENDING INSTITUTIONAL ISSUES
AVANT-GOUT OF THE CONCLUSIONS OF A STUDY COMMISSIONED BY GEORGIA TO FAO. NOT PART OF THE PROJECT. STILL DRAFT. FREDERIC WILL OUTLINE A FEW CONCLUSIONS AND WILL WELCOME FEEDBACK FROM THE FLOOR BEFORE IT IS FINALISED
HEAR FROM COLLEAGUES FROM OTHER INSTITUTIONS ALREADY INVOLVED OR THAT WILL BE INVOLVED IN THE SECTOR
FINALLY TWO INTERACTIVE SESSIONS
THIS MORNING, TWO Q&A’S SESSIONS. HOWEVER, KEEP THE ATMOSPHERE INFORMAL
Tbilisi, 27 November 2007

5. FAO’s past work on Georgian wine sector
project background
EBRD’s involvement
FAO’s past work on Georgian wine sector
changing international market perspectives
Tbilisi, 27 November 2007

6. main FAO inputs field missions and discussions with stakeholders
tailored training
study tour to Italy
recommendations on specific issues
technical information on request
8 MISSIONS AND OPEN DISCUSSIONS WITH STAKEHOLDERS
TRAINING ON NEGOTIATIONS AND THIS AFTERNOON ON LEGAL ASPECTS
RECOMMENDATIONS WERE ON TECHNICAL STANDARDS, IMPROVEMENTS OF THE LAW, LEGAL ASPECTS
TECHNICAL INFORMATION PROVIDED ON REQUEST
FOLDER IS A COMPILATION OF DOCUMENTS PROVIDED TO THE PROJECT COUNTERPARTS
Tbilisi, 27 November 2007

7. improved regulatory framework (standards and enforcement)
main project outcomes
improved regulatory framework (standards and enforcement)
improved institutions: tasting commission, laboratories, private associations, etc
facilitated public-private dialogue
STANDARD REFERRED TO GOST, NOW CLOSER TO OIV AND EU STANDARDS
ASSOCIATION FOR APPELLATIONS: KHUANKARA, KINDMARAULI, MARANI?
Tbilisi, 27 November 2007

8. coordination of private-public dialogue
main pending issues
coordination of private-public dialogue
mobilization of staffing and financial resources for marketing and legal protection
improved flows of information
Tbilisi, 27 November 2007

9. institutional frameworkbb
Parliament
Ministry of Agriculture
Other Ministries
Wine Committee ?
SAMTREST
SAKPATENT
Tasting Com.
Laboratories
PRESENTATION OF OTHER MODELS (FRANCE, AUSTRALIA, ITALY)
FUNCTIONS ARE THE SAME: MAKE POLICY, CONTROLS (FOR CONSUMER PROTECTION, EXPORT REQUIREMENTS, ETC), PROMOTION, ETC
IMPROVEMENTS AT CERTAIN LEVEL
WEAKNESS CERTAIN FUNCTIONS: PROMOTION, LEGAL PROTECTION ARE LACKING RESOURCES (HUMAN AND FINANCIAL)
WEAKNESS IN PRIVATE-PUBLIC ESTABLISHED, INSTITUTIONAL DISCUSSIONS. AD-HOC, LACK OF REPRESENTATIVITY
KEY OF SUCCESS
Appellation Associations
National Associations
Grape growers
Wineries
Tbilisi, 27 November 2007