1. Social Networking and Collaboration: Mythbusters Edition
Emma Antunes and Jon Verville
@eantunes @jonverve
March 30, 2011

2. Definitions
Outreach
Collaboration
Engagement

3. Myth #1 Collaboration is the goal It’s to collaborate to do X
Gasbuddy anecdote

4. Jon’s Motivation

6. Emma’s Motivation

9. Myth #2 The tool builds the community
People often think that setting up the collaboration tool “builds their community”

10. Why do people use meeting spaces? Who invites them?

11. Myth #3
Data in Social Media is not credible; you can’t trust it

13. “With many eyes all bugs are shallow.”
“Only eight serious errors, such as misinterpretations of important concepts, were detected in the pairs of articles reviewed, four from each encyclopaedia. But reviewers also found many factual errors, omissions or misleading statements: 162 and 123 in Wikipedia and Britannica, respectively.” – Nature, 2005
Facts:
1 billion edits over 300k edit at least once per month
over 3.5 million pages of these, 16k are considered really good

14. Myth #4 It’s all about the technology It’s not about the technology
Change management still needed
Standing up a tool for your organization does not mean they will use it

15. Its about the connections the technology enables.

16. Myth #5 What does social media give us that we don’t already have?
we don’t need it, its not relevant

18. Materials Selection Guide
Transferred 300 page handbook developed in 1990 into Wiki
Centralized location for guidance on material, moved other repositories
Over 1800 edits and 350 pages on materials
Integrate – attach “lessons learned” to relevant material page

19. Comments and Integration
Integrate – link to external site
Comments and Integration
Architecture – prompting for typical content
Interact - user comment and adding attachment
Discoverable – easy navigation to similar material

20. LINK TO ATTACHMENT IN WIKI

21. Types of Interaction - Wikis

22. Helps us make connections we wouldn’t otherwise – discoverability

23. Wrap-up Understand your problem Reach out Build community/coalition
Conference Hashtags, today’s: #RCMar30

24. Questions?