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Marketing Strategies By: Faraz Ali
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Table of Contents Sales Promotions 9 Introduction 4
Product Diversification 5 Apple Inc. Statistics 6 Market Diversification 7 Rogers Statistics 8 Sales Promotions 9 McDonalds Statistics 10 McDonalds Statistics Cont’d
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Table of Contents cont’d
Advertising Apple Inc. Advertising Statistics 13 Assurances Conclusion Learn More Works Cited Works Cited cont’d Works Cited cont’d Works Cited cont’d
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Introduction Important objective for companies
Increasing sales and revenue Several different techniques
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Product Diversification
Modification of product to expand profit Development of “new and improved” products Leverage a brand and branch it out Ex. (iPhones, iPads, iMacs, etc.) Can be applied to retailers
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Apple Inc. Statistics
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Market Diversification
Alternative to diversifying a product Same product but at mid – low price range Phone plans Ex. (Good phone costs less, but has high plan)
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Rogers Statistics
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Sales Promotions Wide range of price – driven promotional offers
Generate fast cash or clear inventory Examples: Discounts Gift cards Coupons BOGOF
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McDonalds Statistics
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McDonalds Statistics cont’d
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Advertising Showing off a product/service through
Print, Digital Media, Broadcasting, etc. Relays an effective message Commonly used everywhere
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Apple Inc. Advertising Statistics
5% increase
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Assurances Warranties/Guarantees on products/services
Unsatisfied customer = refund/retribution Less worry about risk AppleCare & AppleCare+
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Conclusion Several different effective strategies
Different types apply to different types of markets Important factors in businesses
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Learn More ng-strategy
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Works Cited "Apple Q Earnings: Revenue Surges on Huge IPhone 6 Sales." The Verge. Web. 14 Dec < "Apple Closes the Gap on Samsung's Advertising Budget." Android Authority Apple Closes the Gap on Samsungs Advertising Budget Comments. 9 Apr Web. 14 Dec < ad-budget />. "Entering a New Market with a New ProductAn Experian Case Study." Diversification. Web. 14 Dec < product/diversification.html#axzz3Lt6xbhQx>. "Financial History." Rogers. Rogers Communications. Web. 14 Dec <
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Works Cited cont’d "Marketing Techniques Used to Increase Sales." Small Business. Web. 14 Dec < used-increase-sales html>. "Marketing: McDonald's Happy Meal Bigger Than Panera, IHOP | News - Advertising Age." Advertising Age News RSS. Web. 14 Dec < meal-bigger-panera-ihop/147271/>. "Product Diversification." Product Diversification. Web. 14 Dec <
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Works Cited cont’d "Sales Promotion - Marketing Teacher." Marketing Teacher. 8 May Web. 14 Dec < promotion/>. "Sales Promotion." Marketing Donut. Web. 14 Dec < and-negotiations/sales-promotion>. Dumitrescu, Luigi, Lucian Blaga, Iuliana Cetina, and Alma Pentescu. "Study on Employees' Perception on Internal Marketing Strategies of Several Romanian Companies." European Scientific Journal 1 SE (2014): 296. Academic OneFile. Web. 17 Dec < el_dsb&it=r&p=AONE&sw=w&asid=9438ae66e102020bb19478e9ee1 90dd3>.
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Works Cited cont’d Manrai, Rishi, Rudra Rameshwar, and Vinay Kumar Nangia. "Does Diversification Influence Systematic Risk and Corporate Performance? An Analytical and Comprehensive Research Outlook." Global Business and Management Research: An International Journal Apr. 2014: 93. General OneFile. Web. 17 Dec < peel_dsb&it=r&p=ITOF&sw=w&asid=79529e033e8f2af87bc0a9320 a11305d>.
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