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Marketing and Communicating Lean

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Presentation on theme: "Marketing and Communicating Lean"— Presentation transcript:

1 Marketing and Communicating Lean Lynne Hamilton, Mott MacDonald Holly Wilson, Skanska

2 Marketing and Communicating Lean
Developing your verbal and visual communication skills to engage with clients, customers, and work teams on Lean Transformation projects.

3 Introductions Your name Your job role
How do you feel at the moment about Marketing and Communicating Lean?

4 Definition To share or exchange information, news, or ideas

5 The Challenge Question 2: Question 1:
What do you find challenging about communicating Lean? Question 1: What do you find challenging about communication?

6 PowerPoint

7 Alternatives to PowerPoint
Microsoft Office Sway example

8 Alternatives to PowerPoint
‘A new perspective on presenting’ Prezi example

9 Alternatives to PowerPoint, but different
Japanese for chitchat ペチャクチャ Set the timer to advance slides automatically PechaKucha example

10 The Science of Effective Presentations
– the word according to Prezi e-book and webinar

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13 Resources – pictures and graphics
Images from search engine, eg Google or Bing Take your own photos Sketch and scan

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17 Resources – infographics
Visual representations of information, data or knowledge Present information quickly and clearly Improve understanding by using graphics Enhance our ability to see patterns and trends

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20 Storyboarding A technique used by film-makers and animators
Invented at Disney in 1930’s Illustrations or images arranged in order Visualising a film, animation, or media sequence

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22 Putting all of this together…
Holly's Prezi

23 Questions…

24 Two final questions… What’s the first thing you’re going to try?
How do you feel now about Marketing & Communicating Lean?


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