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Marketing and Communicating Lean Lynne Hamilton, Mott MacDonald Holly Wilson, Skanska
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Marketing and Communicating Lean
Developing your verbal and visual communication skills to engage with clients, customers, and work teams on Lean Transformation projects.
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Introductions Your name Your job role
How do you feel at the moment about Marketing and Communicating Lean?
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Definition To share or exchange information, news, or ideas
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The Challenge Question 2: Question 1:
What do you find challenging about communicating Lean? Question 1: What do you find challenging about communication?
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PowerPoint
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Alternatives to PowerPoint
Microsoft Office Sway example
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Alternatives to PowerPoint
‘A new perspective on presenting’ Prezi example
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Alternatives to PowerPoint, but different
Japanese for chitchat ペチャクチャ Set the timer to advance slides automatically PechaKucha example
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The Science of Effective Presentations
– the word according to Prezi e-book and webinar
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Resources – pictures and graphics
Images from search engine, eg Google or Bing Take your own photos Sketch and scan
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Resources – infographics
Visual representations of information, data or knowledge Present information quickly and clearly Improve understanding by using graphics Enhance our ability to see patterns and trends
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Storyboarding A technique used by film-makers and animators
Invented at Disney in 1930’s Illustrations or images arranged in order Visualising a film, animation, or media sequence
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Putting all of this together…
Holly's Prezi
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Questions…
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Two final questions… What’s the first thing you’re going to try?
How do you feel now about Marketing & Communicating Lean?
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