1. the power of youth travel
TRAVEL TRENDS
November 7, 2017

2. evolving student travel
PREFERENCES
COST VS. CONVENIENCE
64% of students pay for travel themselves; majority book travel 3-6 months prior to their trip
65% of students would take a flight with 1+ stops to save money when direct/non-stop options are available & 60% would fly to a less convenient airport to save money
71% would only need to save £50-£100 to book either less-convenient option
*based on a survey of 5,000 UK and US students

3. evolving student travel
PREFERENCES
THE RISE OF REGIONAL AIRPORTS
96% increase in traffic at smaller, regional airports in the last year
Students booking to regional airports are saving £110 on their flight cost compared to flying into main hubs
Biggest cost savings from the to Washington Dulles (15%), New York La Guardia (9%) and Chicago Midway (8%)
*based on a survey of 5,000 UK and US students

4. evolving student travel
PRODUCTS
BASIC ECONOMY (UNBUNDLED AIRFARES)
64% of students book the cheapest flight they can find and would consider booking basic economy
19% of students were familiar with these fares
Only 5% of students found the restrictions on these tickets unsuitable for their lifestyle
*based on a survey of 5,000 UK and US students

5. evolving student travel
PRODUCTS
PREMIUM PRODUCTS
Launched premium economy, business class and first class tickets in April (on site & in-app)
25 partners offering premium economy & 65 offering business/first class (discounts of 3-25%)
As economy amenities become more limited, students are willing to pay for comfort and service, especially Chinese students & international students
19.5% premium economy, 11.5% business class, 6.5% first class, the rest of bookings have premium as a segment
*based on a survey of 5,000 UK and US students

6. IN A TIME OF GLOBAL UNREST
a resilient segment
IN A TIME OF GLOBAL UNREST
NOT CHANGING PLANS
Only 3% cancelled a trip booked to a destination where an attack had taken place
Only 6% cancelled a trip due to fears about a terrorist attack/incident taking place
11% would feel more safe visiting a destination that had been victim to terrorism recently
BOOKING FOLLOWING GLOBAL INCIDENTS
Boston, up 67% WoW, up 26% MoM
Sydney, up 38% WoW, up 26% MoM
Paris, flat WoW, up 27% MoM
Brussels, down 84% WoW, up 2% MoM
Tel Aviv, up 22% WoW, up 12% MoM
Nice, up 267% WoW, up 12% MoM
Berlin, down 14% WoW, up 51% MoM
London, up 19% WoW, down 14% MoM
*based on a survey of 2,000+ UK and US students

7. how mighty is MOBILE A segment of early adopters
38% of students search on mobile, 55% don’t end up booking there*
BUT mobile +46% and app +85% YoY vs 13% YoY across travel sector^
UK and international students 2.5 times more likely to book in-app or on mobile compared to US students
Mobile offers matter: 42% of students state offers they will receive on mobile as the most important reason for downloading apps
*01/11/2016 – 31/10/2017. ^Criteo, 2016

8. Sam Willan
Head of Marketing