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Published byHester Shields Modified over 6 years ago
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“A new survey commissioned for the annual Edinburgh International TV Festival reports that TV advertising is up to three times as effective as any other medium.” Source: WARC – quoting a 2009 UK survey by Deloittes and online research firm YouGov
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TV Advertising is the Most Likely to Translate into a Sale
More people will actually buy something after seeing a TV ad than any other media Source: Nielsen Media Q – Q2 2009, question is asked of all respondents have used that media in the last 7 days
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TV Advertising Creates Action
TV Advertising creates action on a multitude of levels Source: Nielsen Media Q – Q2 2009, question is asked of all respondents have used that media in the last 7 days
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TV Most Popular Media, Internet Over Takes Newspapers
Television remains the most accessible media, with 98% of the population having watched TV within a week Growing in strength is Internet, which now has more users within a week than Daily Papers Source: Nielsen Media Q – Q *Magazine readership is ‘any title within it’s publishing period’ – i.e. Weekly, monthly, quarterly
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Opportunity to see? Recall?
Media metrics can only measure the opportunity to see – they don’t measure the creative take out Ask yourself…. What is your favourite Radio Ad? Newspaper ad? Magazine ad? TV ad? Most people when asked will think of a lot more TV ads than any other media TV is more memorable and is remembered longer as it combines both visual and audio
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TV reaches more people than newspapers
TV delivers consistently higher levels of reach than newspapers, across ALL age groups Source:
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TV continues to offer a cost efficient CPM, neck and neck with Mags against All 10+
Source: Various – Against AP 10+ Television 30sec Peak, Radio 30sec All Day, Newspapers 40x7 mono, Magazines FP4C
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