1. Ian Reeves
Consumer magazines

2. The UK print sector
£3.4bn
£6bn
£5.2bn

3. Three main magazine sectors
Consumer magazines: E.g Cosmopolitan, GQ, Take a Break, Mainly bought in newsagents or sent through post as subscriptions. Mainly paid-for. Some given away free.
Business to Business magazines: E.g Computer Weekly, Building Design, Farmer’s Weekly, Mainly sent through post as subscriptions. Mixture of free and free ‘controlled circulation’.
Customer magazines: E.g Asda Magazine, AA magazine, High Life Either distributed at sales tills, or sent through post to club members. Mainly free. Some paid-for.

4. One smaller magazine sector
Newspaper magazines: distributed as part of newspaper package, usually in weekend editions.

5. Consumer magazine data
More than 2,500 magazine titles sold in the UK today
But that’s down from peak of 3,445 in 2006
243 million ABC-audited magazine copies sold in UK in 2015
Audited UK magazines newstrade worth £341.1m in 2015
59 million magazine copies sold as subscriptions

6. Number of magazine titles
Number of titles published in UK since 1980

7. More closures than launches
432 UK print magazines closed between and 2013
142 magazines launched during the same period

8. Closures

9. Launches

10. Sector breakdown

11. Top 10 consumer mags 2015 TV Choice 1.2m copies What’s On TV 1.1m
Radio Times 783,000
Take a Break 645,ooo
Slimming World 486,000
Saga 420,000
Good Housekeeping 416,000
Glamour 400,000
Woman & Home 347,000
Chat 301,000

12. Top 100 digital editions 2015 The Economist 50,000 T3 18,000
Times Ed Supp 15,000
BBC History 15,000
Top Gear 14,000
Stuff 13,000
GQ 12,500
Time 12,000
Slimming World 12,000
Empire 12,000

13. Big consumer publishers
IPC
National Magazines (Hearst UK)
Bauer
Immediate Media
Conde Nast
Dennis Publishing
Haymarket
Egmont
Future Publishing

14. The rise of the frees NME the latest of many magazines to go free
Its print sale was 15,000
Now print run is 300,000
Shortlist and Stylist have combined circulation of nearly 1m
Time Out saw circulation rise by nearly 500% after going free

15. Further reading Digital magazines: how popular are they?
The decimation of UK magazines
Free print model grows as newsstand falters
Marketforce report 2015 (see module note attachment)
Press Gazette ABC reports
MediaWeek ABC reports