1. Forms of Media Language
Semiotic Analysis

2. Learning Objectives Be able to understand media terminology.
Be able to analyse an image using denotation and connotation.
Be able to make reference to Saussure’s theory and Iconography.
Learning Outcomes-
Application of knowledge and understanding of media language is;
Excellent
Good
Satisfactory
Basic

3. Complete all presentations

4. Representation Denotation and connotation
Denotation-What you literally see.
Connotation- The meaning of it.

5. Denotation Write down everything that you see. For example,
Pink writing with orange outline.

6. Connotation
Write down a meaning for everything that you identified for denotation. For example, pink writing suggests femininity and baby girls.

7. Make notes on Iconography, Saussure’s theory and Representation
Denotation
Connotation

8. Find your own album cover on the computer and apply Denotation and connotation. Apply your knowledge on iconography and Saussure’s theory on semiotics. Superimposition

9. Learning Outcomes-
Application of knowledge and understanding of media language is;
Excellent
Good
Satisfactory
Basic