1. MWG APAC First Quarter Bullseye Update
prepared by: Patrick rona, 14 March 2016

2. TOP REGIONAL DIGITAL TALENT
the team
TOP REGIONAL DIGITAL TALENT
Tony Prysten
McCann Melbourne
Brent Clarke
MRM Sydney
* Lyndell Sawyer
McCann Sydney
Lek Potharam
MRM Bangkok
* Justin Choy
McCann Hong Kong
Mike Zeng
MRM China
Punit Kapoor
MRM New Dehli
Manny Fernando
MRM Manila
** Michel Mommejat
MWG Tokyo
Takeshi Miyazawa
UM Tokyo
* Jeeyoung Kwak
McCann Seoul
Nick Handel
MRM Singapore
Brendon Chase
MRM Singapore
* Kaezad Nallaseth
McCann Singapore
* Joined / will join within last 3 months; ** Pending offer

3. e2E Capabilities Initiative Progress Key challenges Next steps LIVE
Preparing to launch LIVE services in key markets across the region: China, Japan, Korea, Hong Kong, Thailand, Australia confirmed; Singapore, India, Malaysia pending
Held LIVE toolkit workshops in Shanghai and Tokyo
Target clients: MasterCard, L’Oreal, Nestle (Philippines)
P/L and go-to-market model in large MWG offices (China, Japan)
Forming regional LIVE / social media task force
Media
Ongoing discussions with Audience Precision
IPG MediaBrands, UM relationship
Meeting scheduled with regional UM head
Forming regional Media task force
People
Key new hires
Australia: Lyndell Sawyer, Head of Media, McCann Sydney
Singapore: Kaezad Nallaseth, Digital Director, McCann Singapore
Japan: Michel Mommejat, Digital Managing Director, MWG Japan
Korea: Jeeyoung Kwak, Chief Growth Officer, MWG Korea
None
Need replacement for Digital Director, Indonesia
Restructuring digital team in Korea to support social / content marketing

4. Creativity Client Progress Key challenges Next steps MasterCard
Working with Facebook Asia to proactively develop an ‘airport to airport’ strategy to support Cross Border objectives
Japan/China: Customer Journey mapping workshop to be scheduled
Regional team digital capabilities
Facebook / Carat / MWG workshop scheduled March 24
Journey workshop to be scheduled
L’Oreal
Holding quarterly ‘Digital Inspiration’ sessions with key clients in Thailand; trying to extend to Japan, China
Kicking off a proactive Haircare initiative for Thailand / SEA. Workshop scheduled for April 21
Proactive pitch for Maybelline Thailand
L’Oreal’s perception of MWG digital capabilities
Internal call scheduled March 22
Client meeting scheduled April 21
Nestle
Philippines: Client digital workshop planned for April, agenda TBD
None
Agree agenda
Schedule workshop
Cigna
Launching a regional digital measurement dashboard proactively developed by MRM Hong Kong
Meeting scheduled early April with regional clients to agree roll- out plan
Amway
Expanding Social / Content Marketing AORs across APAC
Running client workshop with key regional / local clients April 11-13
Arranging meetings in Korea, Thailand, Australia, Malaysia and Indonesia

5. integration Initiative Progress Key challenges Next steps
Growth Workshop
Partnered with regional CMO (Jess Davey) to run a growth workshop with MWG Korea management
Developing workshop toolkit
None
Update workshop content / process to conduct in other key markets in Q2/3
Pitch 2 Win
No progress
Pending CMO timing
Likely Q2/Q3

6. client empowerment Initiative Progress Key challenges Next steps
Client PXL / digital training
Melbourne: Defense Housing, L’Oreal
Thailand: L’Oreal (April)
APAC: Amway (Q3)
Ensuring MWG local teams go through training prior to clients
TBD

7. change management Initiative Progress Key challenges Next steps
PXL Training
All offices in APAC committed to PXL training in 2016
China: Kicking-off in April / May
Japan: Kicking off in May/June
India: Pending agreement with global PXL team
Other markets: Various
Lack of internal trainers and/or bandwidth
Funding for external trainers
Various (see separate PXL APAC status report)
Digital Creds
Regional digital / social credentials prepared
Will update pending release of global creds
None
Update pending release of global creds
Quarterly refresh
Regional DLC
APAC DLC scheduled for w/c May 16 (Shanghai)
In conjunction with APAC SLC / ALC
Finalize agenda

8. storytelling / thought leadership
Initiative
Progress
Key challenges
Next steps
Mobile World Congress
Helped formulate / lead client tours
Hosted conference panel discussion
Published internal summary of activities in / keynote / video format
Published Campaign Asia article
In ongoing contact with key clients from MWC - L’Oreal, Nestle, and Coke
None
Ensure participation of key APAC clients in 2017
Awards
Working closely with MWG Regional team to identify and improve key award submissions to enhance digital recognition
CLC participation
Short-list of ‘digital award worthy’ cases
Speaking
Topics proposed to AME and Spike event organizers
TBD

9. appendix
Updated APAC & Key market bullseye strategies

10. bullseye
strategy

11. APAC
bullseye
strategy