1. Topping America’s Favorite Beverages
February 9, 2012
Topping America’s Favorite Beverages

2. Rich’s Toppings and Icings
Overview

3. Rich’s Toppings & Icings
Innovative Foundation of the Company
Source of break-through innovation
Capabilities: Product solutions for operational needs, performance, taste preference, ingredient requirements, and differentiation.
Operations:
Ambient, refrigerated, dispensing solutions
Multi-size pastry bags, multi-size pails
Performance:
Stability, application-specific
Taste & Flavor
Non-Dairy/Dairy blends, sweetening systems, non-hydro
SO many flavors!
Differentiation
Swirls and particulates
Multiple Applications
Beverages, Desserts, Breakfast, Dips, Components

4. Topping America’s Favorite Beverages!

5. Why Top? Shift in Consumer Expectations No longer a “nice to have”
60% of top 20 QSR concepts offer specialty beverages1
92% of those concepts are topping their beverages2
80% of consumers consider Topping a ‘significant or extremely significant’ part of a beverage offering3
Broad appeal of specialty beverages
No longer need to pay $4.00-$5.00 for a ‘dressed up’ latte
Increasing price points
- Consumers expect it AND willing to pay for it
1- Specialty = shakes, smoothies, specialty coffee
2- QSR magazine 2011 top concepts
3 - Moore & Symons, Inc. study, June 2010

6. Why Top?

7. Why Rich’s? Team Approach: Solution Provider R&D Business Intelligence
Culinary
Marketing…
Unique Capabilities: Drive growth of day parts/menu areas
Colors, Flavors, Swirls, Particulates
Category Management: Drive coffee and shake programs

8. Why Rich’s? Bubblegum Cinnamon Bun Dulce de Leche Maple Sundaes
Egg Nog
Apple Chai
Smoothies
Chipotle Chocolate
Birthday Cake
Shakes
Donuts
Muffins
Sweet Mint
IRISH CREME
Signature Items

9. Why Rich’s? Operational Solutions
Food service experience: Back of House requirements
Key focus: Source of Innovation
NPAT priority
Pipeline of new solutions
Solutions:
Bag format
Topping dispenser
Caddy
Portion Packs
TBD….

10. Let’s Try Some Samples! The Classics: On Top® Original
On Top® Made with Cream
Every Day Favorites:
Chocolate
Fudge Swirl
Seasonal & Specialty Favorites:
Marshmallow
Peppermint
Pumpkin Spice

11. Questions?