1. ATHLETICS SOUTH AFRICA
DEVELOPMENT AND
TRANSFORMATION PROGRAMME

2. IDENTIFY FUTURE CHAMPIONS
Stages of development
And transformation
EXCELLENCE
(SENIOR)
IDENTIFY FUTURE CHAMPIONS
(14 – 19 YEARS)
TALENT
IDENTIFICATION
( YEARS)

3. The Development and Transformation Process
PRESENTATION PROGRAMME
PREPARATION PROGRAMME
TALENT IDENTIFICATION

4. The Development and Transformation Product
IDENTIFIED ATHLETE
ELITE
ATHLETE

5. The Development and Transformation Continuum2
INDIVIDUAL ATHLETE 1
PREPARATION PROGRAMME
TALENT IDENTIFICATION 3
ELITE
ATHLETE
PRESENTATION PROGRAMME 5 4

6. The Development and Transformation Continuum 1. Talent ID Programme
YOUTH & JUNIOR ATHLETICS
AGE 10 – 19 YEARS
COMPETITIONS
To identify talent
COACHING
Training Coaches
TECHNICAL
Training Officials

7. The Development and Transformation Continuum
2. Individual Athlete’s needs
Clothing
Running shoes
INDIVIDUAL ATHLETE
Supplements and food
Specialized coaching
Medical expenses
Life skills training
Education
Travel expenses
Accommodation expenses

8. The Development and Transformation Continuum 3. Preparation Programme1
PROVINCIAL PREPARATION SQUADS
JUNIOR + YOUTH
ASA CHAMPS
CENTRES OF EXCELLENCE
NATIONAL PREPARATION SQUADS
SENIOR + JUNIOR 2
IAAF WORLD CHAMPS 3

9. The Development and Transformation Continuum
3.1. Preparation programme for junior teams
Competition opportunities
CENTRE OF EXCELLENCE
Scientific testing
NATIONAL PREP. SQUAD
Rehabilitation
Training camps
PROVINCIAL PREP. SQIAD
Specialized coaching

10. The Development and Transformation Continuum
3.2. Preparation programme for senior teams
Scientific testing
CENTRE OF EXCELLENCE
Rehabilitation
NATIONAL PREP. SQUAD
Training camps
Specialized coaching
PROVINCIAL PREP. SQIAD
Domestic Competition
International Competition

11. The Development and Transformation Continuum 4. Presentation Programme
IAAF World Senior Championships
IAAF World Junior Championships
TEAMS TO
IAAF Youth Junior Championships
AAAC Senior Championships
AAAC Junior Championships
AAAC Youth Championships
SR of AAAC Senior Championships
SR of AAAC Junior Championships
SR of AAAC Youth Championships

12. The Development and Transformation Continuum
5. Elite Athlete’s needs
Clothing
Running shoes
ELITE ATHLETE
Supplements and food
ATHLETE’S MANAGER
Medical
Education
PERSONAL COACH
Life skills
Specialized coaching
PERSONAL SPONSORS
Competitions
Travel and accommodation expenses

13. The Communication Continuum
ATHLETE MANAGER
IDENTIFIED
ATHLETE
ASA
CLUB
PERSONAL COACH
ASA
PROVINCE
ELITE
ATHLETE
ATHLETICS SOUTH AFRICA

14. Sponsor’s opportunities for exposure
The right to be called official development sponsor
A dedicated support budget for development
A unique media opportunity
Link Development and Competitions
Transform talented athletes into young entrepreneurs
To be seen as leaders in the process of productive social transformation

15. More Sponsor’s opportunities for exposure
TALENT IDENTIFICATION PROGRAMME
The right to be called official sponsor of Talent ID
Limited Stadium Branding at ASA National Events
At Talent ID Meetings
Stadium Branding
T-shirts
Peak Caps
Give Away’s
Winners Towels
Water bottles
Event Stationery
Certificates

16. More Sponsor’s opportunities for exposure
INDIVIDUAL ATHLETE
The right to be called official sponsor of the individual athlete
Limited Stadium Branding at ASA National Events
The branding of the athlete’s competition and training clothing
Using of individual athletes during marketing campaigns

17. More Sponsor’s opportunities for exposure
DEVELOPMENT SQUADS AND PREPARATION SQUADS
The right to be called official sponsor of ASA Development Squads
Limited Stadium Branding at ASA National Events
Limited Stadium Branding at ASA Talent ID Meetings
Branding at ASA Training Camps

18. More Sponsor’s opportunities for exposure
TEAM PRESENTATION
The right to be called official sponsor of the ASA Team
Limited Stadium Branding at ASA National Events
The branding of the Team’s competition and training clothing
Using of Team Members during marketing campaigns