1. CENTURY 21 (Company Name) CAREER SEMINAR

2. Are you looking for… Unlimited growth opportunities?
Flexible work schedule?
Security and financial independence?
More control of your future?
Personal satisfaction and recognition?

3. The CENTURY 21® System Imagine a career that offers unlimited growth
opportunities. A career that gives you the power
to take control of your future, the tools to see quick
results, the satisfaction of finding customers the
home of their dreams – and the support of a
successful team of proven real estate professionals
standing behind you. Welcome to the CENTURY 21®
System. And welcome to everything you should
expect from a career – Rewards, Recognition,
Respect and Results.

4. Our Brand Value Proposition
We are a strong, vibrant and global real estate family.
We strive every day to deliver unsurpassed market intelligence and insights, and use our strengths to help you successfully buy and sell real estate.
We embrace your goals and are committed to achieving them.
Our network is your edge:
56 countries, 8,000 offices and 143,000 agents strong.
CENTURY 21: The Gold Standard.

5. Our History 8,000 Offices Worldwide
143,000 Sales Associates 56 Countries
2007
Century 21
Expands to Russia
2006
Century 21
Expands to Asia Pacific
40 Countries
2002
20 Countries
Century 21
Expands to China
1998
10 Countries
Century 21
Expands to Mexico
1989
As you can see, since 1971, we have steadily grown into the biggest real estate organization in the world! We started in California (1971) and by 2007, we have entered into 56 countries (and growing!!!)
5 Countries
Century 21
Expands to Japan
2 Countries
1983
First Century 21 International
Office Opens in Canada
1974
First Century 21 Office
Opens in California
1971

6. The CENTURY 21 System SALES ASSOCIATES Brokers/Owners
Customers
&
Clients
The Century 21 system is comprised of three major compontents:
Sales associates
Brokers/Owners
The Century 21 tools and systems
We are all working together with common goal: Customers and Clients! That is our number 1 priority!
Brokers/Owners
Century 21 System

7. How the CENTURY 21 System helps you achieve your goals
Brand
Awareness
Awards and Recognition Programs
Market
Share
Business
Benefits
The Century 21 system can help you achieve your goals by leveraging the following categories:
Brand Awareness
Awards and Recognition
Industry Leading Marketing
Award Winning Training
Technology
Business Benefits
All of these programs and features are here to help you achieve your ultimate goal: Market Share and personal growth.
Industry Leading Marketing
Technology
Award Winning Training

8. Brand Awareness When people think about real estate, they think
of the CENTURY 21brand. By putting the power
of this international brand to work for you, you
can take advantage of all the CENTURY 21 System
has to offer and align your career with a name that’s
known throughout the world

9. We Are A Global Brand
Century 21 is a global brand. Just to give you an idea of our size and scope, look at this map. We are in 6 out of the 7 continents, and we are still growing! Please take a minute and absorb the impact Century 21 has around the world.

10. What do consumers think?
CENTURY 21 has the highest brand awareness level when compared to any other real estate organization surveyed.
First in consumers’ minds. CENTURY 21 is the real estate organization consumers think of FIRST!
When you compare Century 21 to other brands, you’ll see that consumers think of Century 21 first. According to the 2006 Millward Brown Study, Century 21 beat out the other brands for highest brand awareness levels and also the Century 21 brand is the first in consumers minds. I think you can all see (and agree) the power of the Century 21 brand.
2006 Millward Brown Study

11. Brand Name and Preference
Googlebattle.com is a website that measures the number of times a key word is searched on Google.com.
When you enter in ‘Century 21’ as one key word and you enter in ‘REMAX’ as the other key word, you’ll see the obvious winner in brand name: Century 21. This is due to our brand name and industry leading marketing materials. The Century 21 company has a far greater reach than any competitor (we are ‘googled’ 40 times more than ReMax as you can see from this slide)

12. Our local competitors can’t come close to the CENTURY 21 name
Insert local competition into googlebattle.com and talk to the results

13. Industry Leading Marketing

14. CENTURY 21 Marketing Programs
Our programs maximize your chances of success by…
Generating leads
Creating Preference for the CENTURY 21 Brand
Increasing consumer interest and satisfaction
Enhancing customer retention
Helping you differentiate from your competition
Increasing listings and sales

15. National Advertising
As you can see, our national advertising utilizes several mediums including:
Network television
Cable
Syndication
Online
Print
We also have significant presence in the Hispanic mediums

16. Local Advertising
This is just a sampling of the many local outlets we advertise in. We work together with your local Broker councils to identify and execute a variety of local advertising opportunities

17. Real Estate Search Engines
Every listing you have on Century21.com is automatically posted on the following sites:
Trulia
Google
Yahoo
Landandfarm.com
It’s automatically posted for you and it is absolutely free of charge
Commercial listings automatically posted to loopnet and cityfeet
Just another great benefit of the Century 21 System

18. Preferred Client Club All This For Just $8 Per Year
Personalized Welcome Letter
Personalized Spring and Fall Postcards
Personalized Bi-monthly Magazine
Lay out everything you get in a year:
Personalized welcome letter
Personalized spring and fall postcards
Bimonthly magazine
All this for $8 a year
All This For Just $8 Per Year

19. eNewsletters
FREE!!!
Being a part of the Century 21 System gives you the opportunity to stay in touch with your customers utilizing our eNewsletters.
The e-newsletters market reaches:
Residential
Commercial
Luxury listings
2 examples would be:
Home and Fines Homes & Estates Review
Consumer focused articles
English & Spanish editions
Customizable

20. Property Marketing Solutions
Create a powerful marketing plan for each property:
Customizable flyers, business cards, just listed/sold cards and postcards (to name a few)
Targeting general, luxury, commercial and other markets

21. Personal TV Advertising
The Spot Runner program gives agents or brokers the opportunity to create a customized television commercial:
Produce and purchase television advertising space on cable networks easily and affordably
Ability to print media plan to show prospective client which makes it a powerful marketing tool
Easy – Takes less than 30 minutes
Fast – Less than two weeks to be on TV
Targeted – Focused on your neighborhood
High Quality – Represents you well

22. Technology

23. Century 21.com
Averaging 2.7 million visits a month, century21.com provides tremendous exposure for your listings.
Consumers have easy access to buying, selling and financial tools
Simple search for local offices, agents, and properties
CENTURY 21 updates and more

24. 21Online.com 21 online is your proprietary, online resource center
Customizable based on your needs (My 21Online)
Easy access to information, marketing tools, …
No cost to you!

25. Property Slideshow
Nowadays, virtual tours are a must in the real estate industry. With 21 online, we make it quick and easy for you.

26. Build Your Own Web Site
With 21 online, you can build your own personal real estate website for FREE! It’s easy and you can do it in 7 simple steps!

27. Lead Router LeadRouter Process 2. LeadRouter Finds Agent by Cell Phone
3. Agent Contacts Lead from Anywhere
1. Consumer Inquires Online
LeadRouter Process
4. Software Requires Agent Accountability
In this day and age, a consumer needs to speak to someone immediately! Studies show that 74% of consumers go with the first agent that contacts them. The Century 21 Lead Router system is a great way for all agents to receive leads in a timely manner so they can respond to the customer in a timely manner as well!
The CENTURY 21 LeadRouter Program is a software-based system that captures leads from homebuyers and sellers, and then matches the lead information with the most appropriate sales associate according to business rules established by the local broker/owner.
Converting data to voice, the CENTURY 21 LeadRouter product instantly informs the sales associates of the lead via phone or designated communication vehicle. This enables sales associates to respond to consumers within minutes of receiving the request. 
5. Managers and Brokerage Monitor All Leads

28. Global Referral Network (CGRN)
Web-based referral management tool that connects nearly 6,000 activated offices
No activation fees
No software purchases
Free automatic upgrades
Guaranteed referral fees
The CENTURY 21 Global Referral Network allows you to access over 100,000 CENTURY 21 professionals worldwide!

29. Award Winning Training

30. Award Winning Training
The Century 21 training team provides industry leading training for all levels of sales associates. We have been the winner of the TRAINING TOP 100 Award for six consecutive years ( ).

31. Training for Associates at All Levels
Sales Skills
CREATE 21
Advanced Real Estate Skills (ARES)
Coaching and Accountability
BLAST!
Productivity Enhancement Process (PEP)
Niche Markets & Specializations
Fine Homes & Estates
New Home Sales
Mature Moves
Commercial Brokerage
Designations
CGRN Sales Associate
Accredited Buyers Representation
Residential Finance Specialist
Courses in the Virtual Solution Series (VSS) – over 50 titles – address all of the above topics, as well as CENTURY 21 tools and special programs.
In addition, self-paced courses are available for many CENTURY 21 tools, Agent Financial Tools, Anatomy of a House, etc.

32. Business Benefits

33. Healthcare Two Programs with 5 Plans (Major & Limited Medical)
Available to Sales Associate and Employees
Enrollment via Phone, Website, and Onsite
Enrollment available year round to “New” Agents and W2s

34. National Discounts Up to 70% Savings Off Catalogue Pricing
Free Retail Connect Savings Card
6% discount
25% discount on accessories
Up to 12% off on dell.com
Customized personal advertising
Affordable - $349 gets you an ad ready for air
Up to 50% off competitor pricing
As you can see, the Century 21 system provides you with multiple discounts on an array of items:
Office Solutions
Marketing
Benefits for you and your clients

35. Virtual Tours
Did you know that virtual tours generate 40% more traffic than those with only still photos? Century 21 understands that!
We give you the affordable opportunity for virtual tours with all of these companies.

36. Awards and Recognition Programs

37. Awards and Events
The CENTURY 21® System honors outstanding work with distinguished awards that will enhance your reputation among your colleagues and help increase your stature with clients. More than just a common plaque or trophy, these awards embody the CENTURY 21 System's salute to your ambition and hard work. The different categories of awards include:
CENTURION®
National Awards
International Awards
Masters
Preferred Agent Club
2100 Club
Quality Service

38. Top Agent Retreat PREVIOUS DESTINATIONS Hawaii Paradise Island
CHICAGO !!
PREVIOUS DESTINATIONS
The Top Agent Retreat is for those top producing CENTURY 21 sales associates, and offers opportunities to network, get motivated, boost their real estate knowledge, and relax. This by-invitation-only event features motivational speakers, educational sessions, networking events, and a Supplier Fair.
Each year, we pick a new and exciting location to host the event. In 2008, we will be going to Chicago!
Hawaii
Paradise Island

39. CENTURY 21’s Value Added Services

40. Additional Real Estate Services
Being a part of the Century 21 system allows you to offer a full suite of real estate products and services to the consumer.

41. Community Involvement

42. Giving Back To The Community
To Date Century 21
Has Raised Over $91,000,000
For Easter Seals
2007
$76,000,000 Raised In
The First 25 Years
2004
$62,000,000 Raised In The
First 20 Years
1999
$47,000,000 Raised In The
First 15 Years
1994
Century 21 is proud of our 30 year relationship with the Easter Seals Foundation. To date, we have raised 91 million, making us the largest sponsor for Easter Seals Foundation.
$20,000,000 Raised In The
First 10 Years
1989
$6,000,000 Raised In The
First 5 Years
1984
Easter Seals Selected
As Primary Charity
1979

43. Century 21 (Office Name) Management and Office Team
Your personal support staff!

44. Insert Management Team Photo
Name
Photo
Expertise
Years Experience
Insert Your Photo Here
Insert Management Team Photo

45. Office Team # of Sales Associates Expertise Years Experience
Insert Team Photos Here
Office Awards
Etc.
Insert Team Photos Here

46. Results <List your Awards> <List your Accomplishments>
<List your Growth>
<List your Market Share if positive>
<List your Days on Market to contract ratio if positive>
<List your Average annual agent commission>
<List your Average agent years experience>
<List other relevant information>

47. Summary Why CENTURY 21 <Company Name> ?
The power of the team to get the job done.
The power of the record of results we have assembled.
The power of the systems that are in place that allow us to grow and increase market share, services, and profitability.
The power in the vision of management and their commitment to excellence in this company.
The power of the Century 21 name.

48. Let’s Get Started! Next Steps… Business Cards Self Promotion Training
Discuss:
State Licensing Requirements & Costs
Local Board of REALTOR® Dues
Multiple Listing Service Participation
Other Start-Up Costs
Business Cards
Self Promotion
Training
Lock Box Key
Next Steps…