1. PRESENTATION FOR STUDENTS IN 1st AND 2nd GRADES OF COMPULSORY SECONDARY EDUCATION
PROMOTION WORKSHOP
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2. What is ADVERTISING?
The advertising of a product is the way to communicate, report, introduce or make people remembering of a product or service. It’s good for advertising to include the features, the attributes or the benefits or advantages that are provided to consumers.
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3. What is ADVERTISING?
As a consequence, advertising intends to convince of the product acquisition and induces to his consumption by purchasing and use.
Thus, advertising is a merely informative process to people.
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4. YOUR FRIENDS AND RELATIVES
What is ADVERTISING?
And, what channels are existing to make people to know your product? How does advertising get many people to pay attention to your innovating object?
YOUR FRIENDS AND RELATIVES
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5. What is ADVERTISING?
And, what channels are existing to make people to know your product? How does advertising get many people to pay attention to your innovating object?
YOUR FRIENDS AND RELATIVES
BY POSTERS AND DRAWINGS
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6. What is ADVERTISING?
And, what channels are existing to make people to know your product? How does advertising get many people to pay attention to your innovating object?
YOUR FRIENDS AND RELATIVES
BY POSTERS AND DRAWINGS
USING THE INTERNET AS A PLATFORM
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7. What is ADVERTISING?
And, what channels are existing to make people to know your product? How does advertising get many people to pay attention to your innovating object?
YOUR FRIENDS AND RELATIVES
BY POSTERS AND DRAWINGS
USING THE INTERNET AS A PLATFORM
PROMOTING RADIO AND TV SPOTS
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8. WHAT MESSAGE DO WE WANT TO BE TRANSMITTED?
YOU CAN USE ANY KIND OF RESOURCES:
DRAWINGS
PICTURES
AUDIO
VIDEO
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9. WHAT MESSAGE DO WE WANT TO BE TRANSMITTED?
YOUR PRODUCT HAS BEEN JUST BUILT AND IT’S BASED ON ITS USEFULNESS AND THE VALUE OF YOUR INNOVATION.... AS A CONSEQUENCE, IN YOUR PROMOTIONAL CAMPAIGN TRY TO BE...
DIRECT
CONCISE
CLEAR
HONEST
SMART
A SHAMPOO BRAND WANTS TO TRANSMIT THE IDEA OF HIS PRODUCT AS SMOOTH AND EASY TO BRUSH
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10. WHAT MESSAGE DO WE WANT TO BE TRANSMITTED?
YOUR PRODUCT HAS BEEN JUST BUILT AND IT’S BASED ON ITS USEFULNESS AND THE VALUE OF YOUR INNOVATION.... AS A CONSEQUENCE, IN YOUR PROMOTIONAL CAMPAIGN TRY TO BE...
DIRECT
CONCISE
CLEAR
HONEST
SMART
A HAMBURGER BRAND IS TAKING ADVANTAGE OF THE SHAPE OF A PEDESTRIAN WAY TO SHOW HIS MODEL OF CHIPS PACKAGE
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11. WHAT MESSAGE DO WE WANT TO BE TRANSMITTED?
YOUR PRODUCT HAS BEEN JUST BUILT AND IT’S BASED ON ITS USEFULNESS AND THE VALUE OF YOUR INNOVATION.... AS A CONSEQUENCE, IN YOUR PROMOTIONAL CAMPAIGN TRY TO BE...
DIRECT
CONCISE
CLEAR
HONEST
SMART
THIS BRAND OF TUBE LAMPS IS THE DARTH VADER’S PROVIDER FOR HIS LASER SWORD, HIGHLIGHTING ITS LIGHT POWER
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12. WHAT MESSAGE DO WE WANT TO BE TRANSMITTED?
YOUR PRODUCT HAS BEEN JUST BUILT AND IT’S BASED ON ITS USEFULNESS AND THE VALUE OF YOUR INNOVATION.... AS A CONSEQUENCE, IN YOUR PROMOTIONAL CAMPAIGN TRY TO BE...
DIRECT
CONCISE
CLEAR
HONEST
SMART
FROM THE PUBLIC ADMINISTRATIONS THE GENRE VIOLENCE IS REJECTED
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13. WHAT MESSAGE DO WE WANT TO BE TRANSMITTED?
YOUR PRODUCT HAS BEEN JUST BUILT AND IT’S BASED ON ITS USEFULNESS AND THE VALUE OF YOUR INNOVATION.... AS A CONSEQUENCE, IN YOUR PROMOTIONAL CAMPAIGN TRY TO BE...
DIRECT
CONCISE
CLEAR
HONEST
SMART
THIS TOOTHPASTE BRAND MAKE THE VIEWER TO LOOK AT THE MAN’S DIRTY TEETH, BUT .... NO ONE IS REALIZED OF THE THREE ARMS WOMAN!!!
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14. OUR PROMOTION AND OUR RESOURCES
THE PROMOTIONAL POSTER
Start by designing your own promotional poster
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15. OUR PROMOTION AND OUR RESOURCES
THE RADIO SPOT
Directly to your computer audio recording software
Next promotion: a radio spot. Record a small piece of audio story where you are performing a promotion of your innovation
Or by means of your smartphone
Or what’s better, if some friend or relative could help you by recording your ad by means of a professional recording device
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16. OUR PROMOTION AND OUR RESOURCES
PROMOTION VIDEO CLIP
Use a mobile phone to take pictures or record images
And you may finish by editing a promotional video clip, no longer than 30 seconds, as a TV spot
Or perhaps you can ask at home for a video camera
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17. OUR PROMOTION AND OUR RESOURCES
Use your blog to upload audio, video and picture files you have created and which you want to share with your peers.
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18. COME ON!! GO ON AND IMPLEMENT THE PROMOTION OF YOUR INNOVATION
PROMOTION WORKSHOP
COME ON!! GO ON AND IMPLEMENT THE PROMOTION OF YOUR INNOVATION
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