1. NETFLIX AND CHILL? Cutting the Cord: More Millennials have streaming service than pay-TV
Article: Tinsae Gebriel
Presenter: Miranda McDonald
Date: September 27, 2016

2. Population
“71% of 1,111 adult U.S. consumers surveyed in Clearleap’s survey have either currently or previously used a streaming service.”
“More than 70% of millennials (ages 18-29) use a streaming service while only 64% pay-TV.”

3. Market Trends Technological advancements Price
“More than half (58%)of those under the age of 30 watch streamed videos on their laptops.”
Price
“43% of respondents said they would pay $10-$25 for a streaming service (higher than current pricing of most streaming services).”
The fixed price of a streaming subscription is significantly less than the price of ONE movie ticket ($12 (ages 13 and up), Regal Cinemas).
Consumer Happiness (UTILS!!!!)
“Movies are what consumers want the most out of a streaming service. In fact 2/3 said that movies were what they wanted to stream the most.”
The budget constraint of the average millennial is is not exhausted when access to a buffet of movies costs less than a single movie ticket.