1. Supporting Students with LinkedIn
Robert Gelb
International Opportunities Manager
University of St Andrews
From Giphy:

2. Supporting Students with LinkedIn
Robert Gelb
International Opportunities Manager
University of St Andrews

3. Expectations for the Session

4. Supporting Students with LinkedIn
Starting Questions
What’s the point?
How do we all use it?
Why do we need LinkedIn?
Our main strategies
Training, Integration
Communication with Students
Options to support students
Key messages

5. What’s the point of LinkedIn?
From Giphy:

6. What’s the Point of LinkedIn?
Student-to-Alumni Networking
Alumni
Interest-led
University-to-Alumni Networking
Sector Research
Job Posting
Company News & Communication

7. How do we use it?
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8. How do we all use it? Student training? Seminars, one-on-one, etc?
Careers Staff?
e.g. Making contacts at new companies
Research?
Group discussions, company pages
Alumni Tool?

9. Why do We Need LinkedIn?
From Giphy:

10. Why do We Need LinkedIn? 400 Million+ Members 20 Million in the UK
Recruitment tools are available
Organic database with relatively accurate contact details
50%-80% of all jobs are not publicly advertised
80% Statistic from Wall Street Journal.

11. Our Strategies
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12. Our Strategies Student Training Student Connections Facilitation
Seminars – etiquette, online safety, LinkedIn focus
Research – Major players in an industry/location
Workarounds – figure out s, etc
Photo-shoots
Student Connections Facilitation
Profile review
Contacts Management

13. Our Strategies ‘Vetting’ Integration with VineUp Staff research
Part of a wider social media probe into students’ online footprint (when asked)
Starts discussion based around what is ‘professional’
Integration with VineUp
Profile updates, more accurate information
Staff research
Company, industry, and alumni research

14. Communicating with Students
From Giphy:

15. Communicating with Students
Touch-point LinkedIn profile check
Ask if the student has an account. If so, look it up during the meeting
Encouraging best practices of LinkedIn
Have on-hand examples of good and bad profiles
Using LinkedIn while advising
Highlight good discussion groups, showing research best practices, etc

16. Communicating with Students
Incorporate LinkedIn into wider networking strategy
International Students & Specific Interests
Targeted alumni research
Alumni Tool

17. Alumni Tool
From Charles Hardy, LinkedIn

18. Shout-Out: Marielle Kelly
Well-written and clear
Includes online resources and advising aids
Available here.

19. Summary & Final Thoughts
LinkedIn: Establishing the importance and usefulness to students
Useful not only for Students making connections, but in wider advising and sector research
Further thinking: Using LinkedIn as a knowledge tool; purchase of Lynda.com
Charles Hardy, LinkedIn Education & Engagement Lead, Europe

20. Robert Gelb robert.gelb@st-andrews.ac.uk
From Giphy: