1. What does Google think of you?

2. WHAT WE KNOW ABOUT YOU….. Direct Bookings Brand Awareness
OTA Booking dominate conversation vacation rental management companies.
“I want to stop paying commissions!”
Brand Awareness
In competitive markets brand awareness is everything.
“How do I stack up against the big boys that compete and have big $$$.”
Marketing Resources
Marketing resources can be limited for smaller operations.
”How can I get a helping hand with Marketing”
Time
There is so much to do and so little time.
”I do not have the time to learn about marketing properly.”

3. WHAT CONSUMERS DO……

4. COMPLIMENTARY DIGITAL ANALYSIS

5. Google’s Ranking Factors
What You Must Know To Win Online & Increase Direct Bookings

6. ONLINE RANKING FACTORS

7. ON PAGE SIGNALS
20.3%

8. ONLINE RANKING FACTORS

9. ON PAGE SIGNALS
On-page signals include your DOMIAN AUTHORITY, and whether or not you use KEYWORDS IN TITLES.
Your business nap information NAME ADDRESS PHONE on your websites.

10. BUSINESS SIGNALS
19%

11. ONLINE RANKING FACTORS

12. BUSINESS SIGNALS Your GOOGLE MY BUSINESS page.
Do you have relevant CATEGORIES and KEYWORDS.
CLAIM, OPTIMIZE your Google My Business Listing.

13. GOOGLE MY BUSINESS (BONUS)
VERIFY or CLAIM your Google My Business page.
UPDATE correct NAME, ADDRESS, PHONE number + WEBSITE
Add the CORRECT CATEGORIES
Upload QUALITY PHOTO’S.
FULL DESCRIPTION of your business, covers the important points.
COMPLETE ADDRESS & important ELEMENTS in your description
Add CALL TO ACTION in your description.
Add Google VIRTUAL TOUR of your business.
Drive REVIEWS on your Google My Business page.
MONITOR & REPLY to all reviews, even bad ones.

14. COMPLIMENTARY DIGITAL ANALYSIS

15. LINK SIGNALS
20%

16. ONLINE RANKING FACTORS

17. LOCAL LINK SIGNALS
Refers to the QUALITY of your link profile, which includes factors like the QUANTITY and QUALITY of inbound links. Link signals also include the QUANTITY OF LINKS to your website.
Local NEWSPAPER websites.
Local EVENTS and placing your info & website
Association websites and FILL OUT PROFILE
Local REVIEW SITES for your industry.
Local DIRECTORY websites Chamber of Commerce
Complete SOCIAL MEDIA sites address information

18. BEHAVIORAL/MOBILE
9.5%

19. ONLINE RANKING FACTORS

20. BEHAVIORAL & MOBILE SIGNALS
How users interact with your business & website. Google looks at things like click-through rate, business check-ins, and when a customer uses mobile clicks to call.
Is your website MOBILE FRIENDLY
Are website elements images, meta description, and keywords COMPLETE
Business HOURS LISTED on your website
Schema, Review and Product MARK UP is in place.
Does each location / property have its own PAGE with KEYWORDS

21. REVIEW SIGNALS
8.4%

22. ONLINE RANKING FACTORS

23. REVIEW SIGNALS
Reviews help…. They help by driving engagement with your listings as Google has said quite often.
LISTEN- To customers that have given you feedback.
RESPOND- Whether it’s good or bad, then take the time out to reply.
ASK- Asking for feedback is a great way to generate reviews.

24. SOCIAL SIGNALS
8.4%

25. ONLINE RANKING FACTORS

26. SOCIAL SIGNALS
Social Media does impact ranking. Important to be strategic, put a plan in place to find the channel that works best for your customers. Make social media posting a consistent thing.
Be ACTIVE on social media.
PICK 2-3 CHANNELS to focus on.
BRAND your social media profiles.
LINK SOCIAL to and from your site.
Complete the FULL PROFILE channel
Be CONSISTENT with your messaging

27. PERSONILIZATION
8.5%

28. ONLINE RANKING FACTORS

29. PERSONALIZATION
Years ago, everyone saw exactly the same search results. Today, no one sees exactly the same search results.
Personalization COUNTRY – What country you live in?
Personalization LOCAL – Where are you located city, metro area
Personalization HISTORY – Your past history, favorite places.
Personalization SOCIAL CONNECTIONS– What friends are you connected to on social ?

30. COMPLIMENTARY DIGITAL ANALYSIS

31. CLC World Florida
Case Study

32. CLC World Florida Case Study CLC WORLD FLORIDA
CLC World Florida properties Encantada & Regal Oaks is your ideal holiday and vacation accommodations in Orlando, FL.
Our luxury townhome style resorts are multi award-winning with outstanding leisure facilities and services that have earned us a long-held record for excellence. Making vacation special since 1984.

33. PROBLEM (CLC WORLD RESORT)
Website’s Fragmented, No Online Tracking, Reputation, Reviews, No Marketing Team 01
Fragmented Web Properties Resort websites were fragmented not cohesive or inviting and limited conversion.
No Online Tracking
Not online intelligence as to what traffic was coming from what and where. No Sales, Marketing tracking. 02
Limited Online Reviews
Old tired online presence that was in need of updating and overhaul to connect to a young growing audience 03 04
No Marketing Team
Neither resort property had any dedicated marketing team or marketing strategy.

34. PROBLEM (CLC WORLD RESORT)
Local Listings Data, Duplicate Data, No Local Presence, No Marketing Guidance 01
Local Listing Data
Resort listing data was not claimed with limited local listing data in place at both locations
Duplicate Data
Both resorts had duplicate data or incorrect data and in some instances data was being used y others. 02
No Local Presence
Both resorts had never bothered to develop a local presence 03 04
No Marketing Guidance
Neither resort property had any dedicated marketing team or marketing strategy.

35. SOLUTION (CLC WORLD RESORT)
Updated Website, Tracking, Local SEO, Drove Reviews, Marketing Guidance/Support
Updated Website
Combined both resort websites to one singular site and increased traffic to 16K monthly visitors. 01
Detailed Tracking
Implemented detailed tracking Google Analytics, CRM, Social Media and Marketing campaigns. 02 03
Manage Online Reviews
Reviews have increased 74% at Encantada Resort and 88% increase at Regal Oaks 04
Implemented Digital Guidance
Helped training, trends, implementation of sales, marketing team while supportingonline marketing efforts.

37. SO WHAT DO I DO NOW ?

38. COMPLIMENTARY DIGITAL ANALYSIS

39. QUESTIONS

40. OUR APPROACH Insights Media Strategy Performance Overview
Setting goals, research findings, and how they impact your business
Media Strategy
Custom strategy designed to meet your goals
Performance Overview
Transparency and data - how we measure success
Recommendations
Investment, next steps, and getting started
OUR APPROACH
Additional Resources
Research, tactics, advanced reporting, and our portfolio

41. Digital Strategist - Hospitality
George Tsafonias
Digital Strategist - Hospitality
5950 Lakehurst Dr #279
Orlando, FL 32819