1. How to Conduct a Successful Event
BEAUTY BASICS EVENT
How to Conduct a Successful Event

2. Events Plan of Action Average retail sales per Beauty Event ≈ $1,000
30% retail profit of Motives® Cosmetics
$1,000 retail sales of Motives® Cosmetics = $300 or more in profit
$1,000 retail sales of Motives Cosmetics = 500 BV or more

3. Events Expose the products to a greater number of people at one time
Capitalize on energy and enthusiasm of the attendees
Helps you capture new customers
Helps you identify new host/hostess
Helps you identify potential business partners

4. Five Keys to a Successful Beauty Basics Event
Have a motivated host/hostess
Ensuring great attendance
Event preparation/set-up/execution
Close the sale
Book future events and follow-up
Have the Hostess close the sale.

5. Beauty Basics Event Forms
Have the Hostess close the sale.

6. Beauty Basics Event Outline

7. Beauty Basics Event Invitation Print out prior to event to hand out or display

8. Beauty Basics Event Survey Print out have guests fill out during social time

9. Motives® Face Chart Print out and give one to each guest to use during product demonstration

10. Beauty Basics Event Suggested Products Guide

11. Beauty Basics Event Kits

12. Beauty Basics Event Order Form

13. How to Conduct Beauty Basics Event
Have the Hostess close the sale.

14. Pre Event Decide on a date Set a goal with your hostess
Best time is right after work for example: 6PM
Set a goal with your hostess
Review Motives® Hostess Incentive Program
Review agenda with the hostess
Agenda
Layout, lighting, displays
Hostess should invite 30+ people personally and send follow-up to guarantee 12 guests
Coach hostess on what to say to book events

15. Ensuring Great Attendance Calling to Invite Guests
Sample Script:
Hi _________. Are you doing anything next Thursday? Well, I came across this amazing cosmetic line that is the quality of Chanel but half the price.
I am hosting a Beauty Basics Event at my home. I know you like make up, looking great and saving money just like me. It is only a hour or so and it would mean a lot to me if you would come I really value your opinion. I only have 10 spots open can I count on you to be there?

16. Ensuring Great Attendance RSVP Call
Confirm by phone the day before the event to ensure great attendance and a successful event
Tips to a successful RSVP Call
If possible have the Presenter do RSVP calls (your friends and family are more likely to cancel on you and will feel bad to cancel on the presenter they don’t know)
When calling tell them you have heard great things about them from the hostess and you are looking forward to meeting them
Make sure you ask them “Can we count on you to be there and help out (hostess name) achieve her goal?”

17. Motives® Beauty Basics Preparation
Print out all required handouts and place them in a Motives or Manila folder:
Motives Face Chart
Beauty Basics Survey
Beauty Basics Event-
If your event is from 6PM-8PM, social time would be from 6:00-6:30PM, event 6:30-7:30, closing sales 7:30-8
30 minutes for social time before event starts to allow guests time to show up
Start promptly even if all guests are not there

18. MOTIVES® BEAUTY BASICS EVENT SUPLY LIST
Motives Top 10 products
Motives Catalogs
Motives Kabuki Brush
Motives Foundation Brush
Motives Makeup Mirror
Other Motives products-
Beauty weapon
Any color foundation for demo
Disposable lip brushes
Disposable mascara wands
Hand Sanitizer
Brush cleaner
Makeup wipes/remover
Q-tips, makeup sponges
Black table cloth
Name Tags
Computer
Pens/Sharpies/calculator
Motives Folders/Manila Folders
Copies of:
Motives Order form
Beauty Basics Order Form
Motives Face Chart
Beauty Basics Survey
Beauty Basics Kits
Isotonix- OPC-3 Beauty Blend
Isotonix Calcium
Isotonix Activated B-Complex
Mochatonix
Ultimate Aloe Juice

19. Motives® Beauty Basics Event Set-up
Arrive one hour before start time to set up
Display Tables:
Always cover with black tablecloth
Keep it sleek, professional and attractive
Display Motives Top 10 products (keep it simple)
Optional Display:
Skincare products, Motives for La La Products and any other Motives products
Expand Your Business with Cross Over Products:
OPC-3 Beauty Blend
Isotonix Calcium Plus
Isotonix Activated B-Complex
Mochatonix
Ultimate Aloe

20. Motives® Beauty Basics Set-up Closing Area
Set up a Special Area for Closing Sales:
Motives order forms, Beauty Basics order form, receipts, pens, calculator, price list, catalogs and add-on display products
Closing Tools
Motives Order Forms
Beauty Basics Order Form
Catalogs with business card stapled to it
Calendar to book future events
Computer, if possible
Follow the How to Host An Event Guideline from the Business Manual
How to Host an Event Guidelines: Know key ingredients & product benefits
Have specials printed in advance for “tonight only”
Folders for each attendee is a great tool
Advertise next event on calendar
Living Room pick an area far from presentation to help close the sale 20

21. Motives® Beauty Basics Event Execution

22. Motives® Beauty Basics Event Execution
Social Time-(half hour prior to event starting)
Greet each guest
Hand out name tags
Hand out Folders
Ask guests to fill out the Beauty Basics Survey before the event starts

23. Motives® Beauty Basics Event Execution
New Distributor OR Host/Hostess:
Host/ Hostess: Welcome & Thank everyone for coming
Host/Hostess Share 2 Min. Commercial
Introduce Presenter: They give their 2 min com.
Presenter has guests introduce themselves (have them reference what they filled out in the Beauty Basics Survey)-
Name, what they do and why did they come tonight?
What is the one makeup item you can’t live without
What is one makeup challenge you have?

24. Motives® Beauty Basics Event Execution
Presenter
Explain what makes Motives unique
Talk about “hot press”
Discuss Motives’ Celebrity following
Explain that Motives has products that are:
Mineral-based
Customized for all skin tones
Hypo-allergenic and non-comedogenic
Explain Market America/Shop.com
Product Brokerage concept
Shopping portal
Proven track record of over 20 years
Financially strong, in multiple countries
Do not do full makeovers!

25. Motives® Beauty Basics Event Execution
PUSH PLAY FOR YOUTUBE VIDEO
Introduce Motives by Loren Ridinger
Play video from youtube “MOTIVES PRODUCT DEMO”
2 minutes 58 seconds

26. Motives® Beauty Basics Event Execution
Ask guests to pull out the Motives Face Chart from the Manila/Motives folder
Read the names of the Top 10 Motives products:
Perfecting Face Primer - Invisi-line - Eye Base
Miami Glow - La La Lip Shine - Luxe Precision Eye Line
Essential Brow Kit – 10 Years Younger - Foundation Brush
La La Mineral Mascara
Explain that you will be demonstrating the Top 10 products-
Let them look at all the products after your demonstration, as well as any other products that you have on display

27. MOTIVES TOP 10

28. Motives® Beauty Basics Execution Pre-Product Demo
Discuss proper sanitation etiquette for handling make-up
No double dipping, use disposables
Use spatulas to remove cream products from container
Do NOT use the back of your hand to sample
Have the guests see you put on hand sanitizer

29. Product Demo Perfecting face primer
Think of the surface of the skin as an orange with grooves and ridges
You want to make the surface become like an apple – smooth and uniform
Put Motives Perfecting Face Primer on one hand and not the other
Apply powder on top of both hands and show the difference
Delivers flawless, smooth-looking skin

30. Product Demo Invisi-line
Demonstrate on one guest using the Eye Primer Brush
Apply a small amount of product to the flat side of the brush and tap it in
Fills fine lines and wrinkles (like “spackling” does for walls before paint)
Brightens the skin around the eyes
Visible difference immediately for men and women alike

31. Product Demo EYE BASE Eye Base-
Neutralizes discoloration on the eye lid
Holds eye shadow better and makes it last
Shadows will look like their true color

32. Product Demo MIAMI GLOW BRONZER
WHERE DOES THE SUN KISS YOU? Sun Kissed Bronzer Good for any skin Easy to apply Makes skin look healthy Gives that “JLo Glow”

33. Product Demo La la mineral lip shine
LA LA MINERAL LIP SHINE IN CELEB-
Apply with disposable lip brush to the Guest you used for Miami Glow demo. Explain this is our top selling shade it is beautiful on everyone
Beautiful color on every skin tone
Great staying power for a gloss
Not sticky or slick

34. Product Demo Luxe precision eye line
Demonstrate with a small swipe on the back of each person’s hand.
Ask them not to touch it until it dries, then have them touch it to see how it stays on.
Easy application (smooth like a fine tip sharpie)
Long wearing, will not smudge (Sample only on backs of hands not eyes)
Looks like liquid liner application only with
a pen, you can make a thin or thicker line

35. Product Demo ESSENTIAL BROW KIT
1st take brush at the side of the nose straight up to the inner corner of the eye that is where brows should start
2nd take brush at the side of the nose up through the outer part of the pupil that is where the arch should be
3rd take the brush at the side of the nose up through the outer part of the eye that is where brows should end
Use Ess. Brow Kit to fill in and define the brows

36. product demo 10 years younger
Demonstrate on a Guest the proper way to spray
Spray in a T shape fan with piece of paper, spray in an X Shape fan again
Cools the temperature of your skin so makeup will not melt off
Sets your makeup to last all day AND under extreme conditions
Can be used in place of water for eye shadow liner & airbrushing   

37. Product demo foundation brush
Demonstrate how using a brush uses less product and saves money
Take any color of liquid foundation and put 2 circles on a mirror (about a little smaller than a dime size)
Take the makeup sponge and rub over the foundation to spread it on the mirror (only on half of the mirror)
Then take the Foundation Brush and go over the foundation on the other side of the mirror and spread it on the mirror, this will show how the sponge absorbed all the foundation and the brush was smoother and didn’t waste product

38. Product demo la la mineral mascara
LA LA MINERAL VOLUMIZING & LENGTHENING MASCARA:
Give a disposable mascara wand to every guest and allow them to sample the mascara
Gives volume & length to lashes
It’s a MINERAL MASCARA which makes it safe for even the most sensitive eyes
Won’t dry or flake on your lashes

39. Isotonix opc3 beauty blend
Supports a healthy complexion
Supports a smooth, soft and even-toned complexion
Promotes healthy functioning of the skin at the cellular level, which results in healthy, vibrant-looking skin
Helps maintain healthy collagen production
Helps maintain skin elasticity and moisture
Helps maintain healthy connective tissue
Helps maintain healthy hair and nails – biotin

40. ULTIMATE ALOE JUICE- Strawberry Kiwi (other flavors available)
Tastes Great!!
Promotes digestive health
Promotes a healthy immune system
Promotes natural healing
MOCHATONIX- Cappuccino Flavor (other flavors available)
Nutritionally balanced drink
Promotes mental focus and memory
Promotes heightened energy and endurance
Supports weight loss and control

41. Motives® Beauty Basics Event Closing the Sale
It is important to ask the Guests:
Is there any reason you would not want to get started using these amazing cosmetics right away?
When closing the sale use the word “which”
Avoid- “Do you need any products?” Instead use, “Which products do you need to start with today?”
Avoid- “Did you want to buy anything today?” Instead use, “Which of the products will you be taking home today?”
Focus on selling the Special Kits

42. Motives® Beauty Basics Event Closing the Sale
Explain three ways to purchase the night of the event:
(Hostess) has a few products in stock and if you are lucky you can take your products home tonight. We will also make you a Motives Preferred Customer for future special deals.
If (Hostess) does not have the items you want, they will order them and deliver them or they can be shipped to your door and you will get cash back for your purchase.
My favorite way to purchase is to buy at Beauty Advisor cost. If you are interested in developing a weekly income, please let us know and we will get you more info.

43. Book Future Events Offer guests the opportunity to host their own
event and earn free products or a discount
Identify potential Business Partners who want
to learn more about the powerful business
behind Motives® Cosmetics. Book another date
to show them what you do and ask for help in
finding the right people
Thank them for coming
Book next event- We book event to event.
Do not let them leave without booking another event

44. Event Process Events Follow-Up and Begin Building In-Depth:
Follow-up with new customers, hostess, potential Business
Partners
Retail: Goal $1,000
12 guests = 12 new customers
Events
Sell $1,000
retail
Find Next Host
Find 2 Prospects
Follow-Up
Team Building:
12 potential Business Partners. Identify two new prospective Business Partners – directly or through referral. If there are interested people at event, share business plan with host/hostess.
Find Next Host: 12 potential hosts that have experienced product and seen an event. Book next event before you leave!

45. It all comes down to the 5 Re’s
Recruit
By Relationships
+ Retail
To Retain
= Residual