2. 5
Chapter
Creating and Starting
The Venture

3. What’s New About The New Venture?
New Knowledge?- Human Genetic Structure
New Technology?- How To Modify It
New Products?- New Cancer-Suppressing Drugs
New Services?– New Tests For Cancer
All Of The Above?- New System For Doing Business

4. Unexpected Occurrences Industry/Market Change Knowledge-Based Concepts
Sources of Innovation
Source
Examples
Unexpected Occurrences
Success: Apple Computer
Failure: Ford Edsel
Incongruities
Overnight Package Delivery
Process Needs
Sugar-Free Products, Caffeine-Free Coffee, Microwave Ovens
Industry/Market Change
Health Care Industry Changing to Home Health Care
Demographic Changes
Rest Homes/Retirement Centers for Older People
Perception Change
Exercise (Aerobics) & Growing Concern for Fitness
Knowledge-Based Concepts
Video Industry: Robotics

5. Impediments to Creativity
Fear & Anxiety
Defensiveness
Cultural Inhibition

6. Organizational Hindrances To Creativity Process
Stress On Consequence Of Failure
Organizational Instability
Excessive Rules, Policies, Relationships, & Procedures
Highly Centralized Organizational Structure
Little Time Allocated To Thinking & Experimenting

7. Barriers To Creative Decision-Making
Searching for one “right” answer
Focusing on “being logical”
Blindly following rules
Constantly being practical
Viewing play as frivolous
Searching for one “right” answer
Focusing on “being logical”
Blindly following rules
Constantly being practical
Viewing play as frivolous
Becoming overly specialized
Avoiding ambiguity
Fear of looking foolish
Fearing mistakes & failure
Believing that “I’m not creative”

8. Sources Of New Ideas Consumers Existing Products/Services
Distribution Channels
Federal Government
Research & Development

9. Methods of Generating Ideas
Focus Groups
Brainstorming
No Criticism
Freewheeling
Large Quantity Of Ideas
Combinations/Improvements Encouraged
Problem Inventory Analysis

10. Creative Process Preparation Investigation Transformation Incubation
Illumination
Verification
Implementation

11. Creative Problem Solving
Brainstorming
Reverse Brainstorming
Brainwriting
Gordon Method
Checklist Method
Free Association
Forced Relationships
Collective Notebook Method
Attribute Listing
Big-Dream Approach
Parameter Analysis

12. Invention Process Technology Observation Parameter Analysis
Creative Synthesis
Parameter Identification
Realization of Invention
Market Need Analysis

13. Additional Sources of New Ideas
Opportunity Recognition
Product Planning/Development
Establish Evaluation Criteria
Idea Stage
Concept Stage
Product Development Stage
Test Marketing Stage

14. Determining Need Type of Need Price vs. Performance Features
Timing of Need
Competing Ways to Satisfy Need
Perceived Benefits/Risks
Price vs. Performance Features
Market Size & Potential
Availability to Customer Funds

15. Determining New Product Value
Cash
Outflow
Inflow
Net
Profit
Relative Return
Compared To Other Investments

16. Sources of Extraordinary Profit
Monopoly Power
Consumer Ignorance
Cost Leadership
Product Differentiation
Innovation
Speed To Market

17. Breakthrough Innovation Technological Innovation
Stages of Innovation
Breakthrough Innovation
Technological Innovation
UN I Q U E N E S S
Ordinary Innovation
NUMBER OF EVENTS

18. E-Commerce & Startup E-Commerce Creativity Website
Tracking Customer Information
Entrepreneurial Company

19. Checklist for Website Design
Professional Outlook
Credibility
Functionality
Characteristics
Speed
Ease of Use
Customization
International Orientation
Browser Compatibility