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[Product/ Service Name]
Company Name
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[Product/ Service Name]
Key message of your product Company name Your name and title Contact detail Address Phone Website
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[Product/ Service Name]
Tips: Tell us whether your product is ‘enhancing’ an industry or ‘disrupting’ the industry. Make wow!” descriptive text with a compelling proposition in the market Make it easy enough for non-expert to understand Most Included : Name of the product, do what, for whom, by which method Name What Hungry Hub is an Online F&B Contents & Reservation Platform matching hungry consumer with Table prepares. For By
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Market Opportunity Tips: Overall marketing description
Tell us market sizing in Thailand / Asia / Global Reference (where the information comes from) Define key characteristics and behavior of the targets Define needs of the targets
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Market Problem What is the problem? Who has it? How many?
How do you know? Tips: Show us!! The market has evolved and the current solutions don’t fulfill/solve the clients current BIG needs/problems. Problem size and frequency in Thailand, Asia, and global. Clearly show us with evidence and reference, don’t just say it. Why has no one been able solved this problem yet? What advantages do you have to solve this problem and how do you maintain this unfair advantage?
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My Solution Tips: Show a screenshots or VDO demo (You can either send the VDO file or VDO link) Show core value proposition to client What? What is the solution? For? For which target group? Solve what? What problem will it solve? How ? How will it solve the problem (briefly) Unique? What is unique / special about it?
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Competition Analysis Tips Show us why customers will switch to you
Are you changing customer behavior Show us your unfair advantages Identify the entry of barrier for each new players (e.g. money, time, expertise, key relationships, patents)
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Revenue Model Tips How do you make money? Key revenue stream?
Pricing? Flat fee or percentage? Recurring revenue frequency? Or one time? What is your proposed partnership model to True Corporation? Expected conversion rate to get a paid client? How do you get your audient (user, customer, paid customer, active, return, retention) Strategy: How to convert, acquire or close clients?
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Traction / Performance
Tips Show us the proof of your performances (e.g. users / revenues / etc) Show us the movement from the past to current status. Testimonial (if you have ones)
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Plan and Milestones Tips
Convince us with your vision, not just what you currently have or are. Show us short plan (6 months) and long plan (3 years) The plan should include ‘product development plan’ and ‘business strategy plan’. What are some major milestone reached so far?
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Team Tips Show us team member with education / experience / past success or failure Show us your advisors / investors Show us your investment history (if applicable) Convince us “you are the right team who can deliver the commitment because …….”
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