1. Marketing 1 Lesson Plan Day 6
Opening Bell Activity-     (Cesar)
Review Strands 1 and  2,  
Strand 2, Standards 2 and 3- Teacher led discussion.
Group project
Shark Tank

2. Day 6 Marketing 1 Strand 1 (Review)
Standard 1: Students will understand the basics of marketing including the 7 core functions and the 4P's of the marketing mix.-Channel management, Marketing information Management, Market Planning, Pricing, Product Service Management, Promotion, Selling.
Standard 2:  Understand the marketing mix or 4P's of marketing.
Identify the four elements of the marketing mix.
Product
Price
Place
Promotion
Explain how each component of the marketing mix contributes to successful marketing.

3. Strand 2 (Review)
Students will understand how a company considers internal and external factors to understand the current market.
Standard 1-Understand the internal and external influences of marketing planning.
Define a marketing plan.
Understand market position and market share
Explain how a business can use a SWOT analysis to plan for opportunities in the market. 

4. Strand 2 (New)
Students will understand how a company considers internal and external factors to understand the current market.
Standard 2- Understand the concept of market and market identification.
Define the term market.
Define the term target market.
Identify examples of niche marketing.
Understand how to identify an appropriate target market within a specific industry.
Understand types of markets including: Business to Business (B2B), and Business to Consumer (B2C)

5. Strand 2 (New)
Students will understand how a company considers internal and external factors to understand the current market.
Standard 3- Understand the concept of market segmentation.
Define the term market segmentation.
Explain the commonly used types of market segmentation.
Demographic Segmentation
Geographic Segmentation
Psychographic Segmentation
Behavioral Segmentation

6. Market
All people who share similar needs and wants and who have the ability to purchase a given product.

7. Target Market
The group of people most likely to become customers, identified for a specific marketing program.

8. Niche Marketing
Concentrating all marketing efforts on a small but specific and well defined segment of the population.
Pet sitting
Weight loss
Dating
Tattoo removal

9. How do you identify a target market within a specific industry?
Clothing industry (Market)
High School Students (Target Market)
Extra long pants (Niche Market)

10. Business to Business Marketing?
Referred to as B2B
Examples
Isolved
Mr. McKnights Elevator Company
Microsoft

11. Business to Consumer Marketing?
Referred to as B2C
Examples
McDonalds
Van's
Microsoft

12. Market Segmentation
The process of classifying people who form a given market into even smaller groups.

13. Group Activity Part 1
Break into groups of 3 or 4.  Each member of the group select one of the following terms and provide a definition and example to the rest of the group:
Demographic Segmentation
Geographic Segmentation
Psychographic Segmentation
Behavioral Segmentation

14. Group Activity Part 2
Break into groups of 3 or 4.  Each member of the group select one of the following terms and provide a definition and example to the rest of the group:
Identify a Market and give an example
Identify a Target Market within your Market
Identify a Niche Market within your Market

15. Shark Tank
Pay attention to what the guests are presenting.  Did they do a market analysis, did they consider what strengths and weaknesses their product has?  Did the sharks as questions in regards to these items?