1. Keys to Success for Realm Connect & The City

2. The 3 C’s to Success Commitment Communication Content
Several years ago we surveyed our clients and asked what made them successful or not successful on The City, and we found a common theme.

3. Commitment
Commitment from everyone in leadership

4. Begin with Commitment -Simon Sinek
“People don’t buy WHAT you do, they buy WHY you do it.”
-Simon Sinek
What’s your “Why”? (actually ask the crowd) This is always my first question when I start working with churches.

5. Begin with Commitment
Involve many forms of leadership in decision & implementation
Senior Leadership is key
2rc.tv/whatisthecity
Intro to The City video (Sr Pastor)

6. Choose the right Core Team
Consider People with…
Executive Authority
Communications Oversight
Small Groups Administration/Oversight
Assimilation Oversight
Volunteer Recruitment
Technical Experience
Project Management Skills

7. Core Team Responsibilities
Commitment to your Launch Plan
Meet regularly
Create a clear timeline
Equip ministry leaders to equip others
Execute!

8. Core Team Responsibilities
Commitment to Ongoing Implementation
Stay Consistent

9. The Dip by Seth Godin
The dip is the journey between starting and mastery
It’s the middle of the marathon
If you can’t make it through The Dip, don’t start. If you can’t embrace that simple rule, you’ll be a lot choosier about which journeys to start.

10. Mission Statement Key Questions to Consider
Why did our church decide to purchase
Realm Connect or The City?
How can it help us accomplish our mission?
Definition: a formal summary of the aims & values of an organization, project, etc.
What’s your church’s mission statement or tag line?
To lead people into a growing relationship with Jesus Christ
Vision: to be the church.
Connect. Go. Grow.

11. Mission Statement Internal Mission Statement (for staff)
External Mission Statement (elevator pitch)
Goals:
Short & Easy
Motivate
Express Commitment
End goal is to create a mission statement for staff/leadership and a tagline that everyone can remember.
It should be something quick that tells people what RC/The City is and why they should get on board.

12. Mission Statement Examples
Staff Mission Statement:
We’re enabling a place for clear, consistent communication & connection.

13. Mission Statement Examples
Taglines:
Get connected…stay informed!
(Church name), 24/7.
Everything (church name). Every Day.
Ask for a church name example & insert.

14. Mission Statement Examples
Announcement:
Realm/The City is our very own online community. It’s a great way to build community, engage in service, & grow in your faith.
Realm/The City connects us to better love & care for one another. (Connect. Care. Love.)
Ask for other examples from people that have already launched RC/The City.

15. Make it a Part of Your Culture
All leadership needs to be committed to learning and then using Realm Connect or The City
Lead by example! Show users how you envision the tool to be used
Example: graceinracine.com/thecity
Last point under commitment.
This will show everyone that engagement on The City is just part of what it means to be involved.
Show Video on Website

16. Communication
Communication Strategy

17. New Communication Strategy
What can now be funneled through Realm/The City?
New focus for:
Website
Social Media
Sunday Morning Announcements
What are all the ways you currently communicate?
lists should become groups
Article about how announcements can interrupt the flow and heart of worship.
Limit announcements to only what is important for MOST people.
Now you can do that since you have RC/The City for everything else.

18. Developing a Communication Strategy
Realm/The City is THE way you communicate to groups, not A way
Engaging vs Informing
Target your Communication
Who, Where, How, When
*primary internal communication tool
This will make things easier on your staff
It will also be easier on your church body to know they can rely on RC/The City for both communication & community

19. Communicate about How You’re Going to Communicate
Set Expectations
Promotional Strategy
Handouts, Swag
Video & Announcements
2rc.tv/whatisthecity
Last point under Communication
Walking billboards
2rc.tv/whatisthecity (3rd video (1:58)

20. Content
The heart and soul of The City is the content that is posted!

21. Content Posted content needs to be of value
Pay attention to what people are engaging with
If no one is responding, maybe it’s because they aren’t interested in that content
Maybe it’s who’s posting that engages people more

22. Content Examples Posts: Discussions, Training/Tips, Prayer Requests
Events: Weekly Meetings, Potluck Signup, Church Events that need Registrations
Photos: Pictures from Group Events, Anything that encourages community!

23. Content Pre-Launch Plan out content to post as part of launch
You’ll want plenty of content to engage new users (you only have a few seconds)
Never invite people into any group without posting content first
Show your users what they can expect on The City

24. Closing Leadership needs to understand these concepts
Average user will just follow your example
Closing

25. Keys to Success Realm/The City is now part of your culture
Live out your mission statement
Pulpit reinforcement
Consistency is key

26. Keys to Success The 3 C’s: Worth Revisiting Commitment Communication
Content
Regularly! Make The City part of your staff meetings.
Measure successes and failures against the 3 C’s to help guide towards the why behind them, which will help you come up with a solution.
5 Why’s

27. Ultimate Goal is Adoption
“About 70% of a community will not adopt new innovations unless they hear clear reasons why, from trusted individuals within the community.”

28. Ultimate Goal is Adoption
“For most people, the opinions and personal experiences of their friends are most important for adoption of a new innovation than any external source.”
Create a culture where technology adoption is encouraged

29. Resources Simon Sinek TED Talk: Start with Why The Dip by Seth Godin
Content Creation Guide