1. Organization and Interpretation of Stimuli
Perception – Part II
Organization and Interpretation of Stimuli
Prof. (Dr.) Ritu Gandhi Arora

2. Prof. (Dr.) Ritu Gandhi Arora
Proposed Learning
After listening to this video, you will be able to understand:
Factors affecting Organization of stimuli;
Factors affecting interpretation of stimuli.
Prof. (Dr.) Ritu Gandhi Arora

3. Prof. (Dr.) Ritu Gandhi Arora
PERCEPTUAL PROCESS
Perceiver
Receiving Selecting Organizing
Reacting Checking Interpreting
Prof. (Dr.) Ritu Gandhi Arora

4. Factors affecting organization of stimuli
Till now the perceptual selection has been made on the basis of internal and external factors. Next, the received stimuli must be organized, then only inferences can be drawn.
Figure ground :- It is considered to the most basis form of perceptual organization. This principle state that the relationship of a target to its background influences perception i.e. perceived objects stand out as separable from their general background.
Prof. (Dr.) Ritu Gandhi Arora

5. Prof. (Dr.) Ritu Gandhi Arora
Basis of Grouping
SIMILARITY
Proximity
Prof. (Dr.) Ritu Gandhi Arora

6. Prof. (Dr.) Ritu Gandhi Arora
CLOSURE
Perceptual Constancy
A more subtle part of perceptual organization is constancy, our ability to perceive certain characteristics of an object as remaining constant, despite variations in the stimuli that provide us with conflicting information.
ie Shape constancy
Size constancy
Colour constancy
Prof. (Dr.) Ritu Gandhi Arora

7. Prof. (Dr.) Ritu Gandhi Arora
HALO EFFECT
It refers to the tendency of perceiving people in term of good or bad, and ascribe all good qualities to one who is liked and all bad qualities to another who is disliked.
Characteristic 1
LOW HIGH
Characteristic 2
LOW HIGH
Prof. (Dr.) Ritu Gandhi Arora

8. Factors Affecting Interpretation of Stimuli
After the data have been received and organized, the perceiver interprets or assigns meaning to the information.
Factors which contribute to interpretation
Perceptual Set:- Previously held beliefs about objects, influence an individual’s perceptions of similar objects.
Ex :- Managers general perception about workers.
Attribution :- It refers to the process by which the individual assigns causes to the behavior be conceives.
Stereotyping :- It is the tendency for a person’s perceptions of another to be influenced by the social group to which the other belongs.
Prof. (Dr.) Ritu Gandhi Arora

9. Prof. (Dr.) Ritu Gandhi Arora
Assignment to be Done
What is Perception? Explain the various factors affecting Selection, Organization and Interpretation of Perception?
Explain selection process.
Prof. (Dr.) Ritu Gandhi Arora