1. MALAYSIA GROUP

2. Universal Robina Corporation (URC)  traces its beginnings all the way back to 1954 by John Gokongwei
Universal Robina Corporation (URC) is one of the largest branded consumer food and beverage product companies in the Philippines
URC is the leading branded snack foods and beverage company in the Philippines.

3. Business consists of three segments

4. Business consists of three segments

5. Joint venture
Which include the joint ventures Nissin-URC, Hunts URC, Calbee and Danone and  Con Agra food

6. Product
Vietnam
Tea drinking brand C2, Magic, Cream-O and Dynamite

7. Product
Thailand
Roller coaster, Jack and Jill ( Tivoli, cream-o, fun-o, Lausanne, Dewberry), X.O. and Dynamite

8. Product
Indonesia
Chocolate (Cloud 9), Potato Chip and Dynamite

9. Product
Malaysia/Singapore
Snacks ,Biscuit ,Candies and Chocolate

10. Product
China
Snack ( Prawn Crackers and Potato Chips), Biscuit (Magic) and Beverages( ACES OATs and Coffee)

11. Business Model

12. Business Model Customer Segment Key resource Key Partner
Health conscious people
Demographics (10-45, M/F, social class ABCD, single/married)
Lifestyle (people on the go and on a diet, health conscious, diabetic, athletes and etc.)
People who leaves in an urban places.
Generation Y who wants healthy- living needs to stay healthy in both mind and body.
Key resource
Argo industry
Supplier in country
Brand HR
Distribution network
Key Partner
Cabee Jack and Jill

13. Business Model Cost structure Key activity Customer relationship
Production
R&D
Marketing
Distribution
Customer relationship
Import
Argo industry
Cost structure
Production
R&D
Marketing
Distribution
Import
Customer relationship
CSR with society
Product advertisement

14. Business Model Channels Value Proposition Revenue streams Supermarket
Retailer
Wholesale
Convince store
Grocery
Value Proposition
URC is the customers’ first choice in fun snacks.
Revenue streams
Foods and beverages revenue
Agro- industrial group revenue
commodity food

15. Business expansion to Asian
Myanmar
Laos
Cambodia
Brunei Darussalam
Business expansion to Asian
URC is now present in six is targeting the four other ASEAN countries Myanmar, Laos, Cambodia and Brunei Darussalam.

16. Business expansion to Asian
In Vietnam with strong demand for its popular tea drink C2
For snack products, URC has penetrated the Thailand with Oreo and Japan with its cracker product Magic Flakes
It will supply Myanmar with snack products through its Thailand plant. It is also exporting Cream-O to Indonesia and has long been present in China.
The company is now sourcing green tea from Vietnam
Raw materials from different sectors in ASEAN countries where they have operations.

17. Business expansion to Asian
This integration will both present risk and rewards to companies like URC as markets are opened and tariffs lowered/abolished.
The competitive landscape will be tougher given the opportunity for companies to tap into a larger addressable consumer segment beyond their home markets as well as their push in building a regional footprint.
URC has prepared for this external reality given that have started to roll out strategies on regional branding as well as regional sourcing and alignment

18. Key success factors to expand business
URC use IBM and SAP
Build Brand
R&D Product
The distribution channels are comprehensive and effective.
Respond customer need
Marketing