1. Corresponding Solutions Renewed BMC
CLass2
Consumers
Corresponding Solutions
Renewed BMC
Yang Kaiyue
Zhang Zicheng
Pan Yan
Liu Xuanyi
Haier

2. Our Customer Haier Pains  • Takes time to wash all of the clothes
• Sometimes tired to finish the task ……
Jobs:
• Dirty clothes clean again!
• (Sb. does that for me with low cost?) ……
Gains 
• All the washing tasks gets done cleanly
• Washing process much easier
…….
Haier

3. Solution1: Laundry Maintainers
The maintenance of machines
Help to sort the clothes and instruction and to collect the clothes after washing
The cleaning of the physical environment
Haier

4. Corresponding Solution
Pains 
• Takes time to wash all of the clothes
• Sometimes tired to finish the task ……
Jobs:
• Dirty clothes clean again!
• (Sb. does that for me with low cost?) ……
Services:
• Maintainers
Gains 
• All the washing tasks gets done cleanly
• Washing process much easier
…….
Haier

5. Solution2: Technical Ones
Daily maintenance of the Inner tube (solving secondary pollution in the rinsing process)
High-temperature dryer – deeper disinfection
Clean and tidy physical environment
Haier

6. Corresponding Solution
Pains 
• Takes time to wash all of the clothes
• Sometimes tired to finish the task ……
Pain Relievers 
• Help you sort out the clothes to be washed
• Collect clothes finished washing
Jobs:
• Dirty clothes clean again!
• (Sb. does that for me with low cost?) ……
Services:
• Maintainers
Gains 
• All the washing tasks gets done cleanly
• Washing process much easier
…….
Haier

7. Solution3: Marketing Solutions
Say it out loud what we have done
1. Daily maintenance of inner tub
Explain the fact that this can not be done everyday at home
2. Special detergent
Be professional, and will be different after sorting
3. Spread scientific facts about laundry habit
Show them that the main cause of hygiene problem is the inner tub not mixing different kinds of clothes.
4. Encourage the use of dryer (reward system  Eg: Reduce cost)
APP
Haier

8. FIT The FIT Haier Pains  Pain Relievers 
• Takes time to wash all of the clothes
• Sometimes tired to finish the task ……
Pain Relievers 
• Help you sort out the clothes to be washed
• Collect clothes finished washing
Jobs:
• Dirty clothes clean again!
• (Sb. does that for me with low cost?) ……
Services:
• Maintainers
Gains 
Gains Creators 
• All the washing tasks gets done cleanly
• Washing process much easier
…….
FIT
• Guarantee: Cleanness
• Washer daily maintenance
• Help take care of your clothes being washed
Haier

9. BMC(renewed) Haier Haier established consumers APP developers Vendors
Marketing
Special service design
Product improvement
Daily maintenance
App design
Haier established consumers
APP developers
Vendors
Landlord
Alipay
Convenience
(Time saving)
Young people aged 20~30
Open and willing to accept and to take new lifestyle
Too busy to hand wash(High time cost)
Hygiene
(Energy & Cost
saving)
Community stores
Campus stores
Haier brand reputation
Maintainers
Haier washers
Corresponding APP
Wages
Rental Costs
User Charge
Advertisement revenue
Additional repairing service(for laundry agent)
Maintenance Costs
Manufacture Costs
Ads Costs
Software Developing Costs
Haier