1. Watershed Partners Social Media Training
Oct. 11, 2017

2. Agenda 1
Survey Results 2
Content Development 3
Social Media Channels 4
Tips and Tricks

3. Survey Results

4. Sharing Blog Content
80% said you post once a month, or every other month
12% said you occasionally post blog content
8% said you never post blog content

5. Social Media Channels 72% said you wanted to know more about Facebook
44% said you wanted to know more about Instagram
40% said you wanted to know more about Twitter
16% said you were interested in other channels
“Pinterest”
“Snapchat”
“Whatever is new. The latest thing people are using.”

6. Challenges 32% said you don’t have enough time
28% said you don’t know what to share
24% said other reasons
16% said you don’t have enough followers
“How to get people to click the article”
“Relevancy”
“Don’t understand the tools””

7. Topics 80% said you were interested in content development
52% said you were interested in tips and tricks
40% said you were interested in building relationships

8. Content Development

9. It’s time for a group activity!
Group Discussion
What questions are you most frequently asked?
What are people in the wider metro area interested in?
What doesn’t the community know about your organization’s work? 1 2 3 4
Use 5-10 sticky notes
One idea per note
Bring to front
Stick on wall

10. Group discussion

11. What To Post? A mix of content types
50%
30%
Education
Your Organization News
10%
10%
Environmental
Community
News
Local Minnesota News

12. When To Post Schedule Calendar Timing
Schedule time on calendar dedicated to social media
Dedicate time to write content separate from when content will be posted
Calendar
Create an editorial calendar with dates/times noted
Can publish extra content separate from calendar ad hoc, such as during events
Timing
Post during high traffic social media times
Use scheduling tools to automatically push content at high traffic times (Facebook, Twitter, Hootsuite, etc.)

13. Best Times To Post On Social Media
Use Eastern or Central time zones for your posting schedule
Best days: Sunday, Thursday, Friday, Saturday
Best times: 9 a.m., 1 p.m., 3 p.m. 7 – 8 p.m.
Best days: Wednesday
Best times: 12 p.m., 3 p.m., 5 p.m. & 6 p.m.
Best days: Monday and Thursday
Best times: 2 a.m., 8 – 9 a.m. and 5 p.m.
Source:

14. Channels

15. Facebook Use a banner video Use carousel photos Edit individual photos
Use branded content

16. Facebook – Common Mistakes
Deleting Links In Posts
Debugging Links
When posting articles, be sure to delete the link in the body of the post
When photo doesn’t show properly, use debugger link

17. Creating Twitter Cards
Debugging Links
To highlight specific campaigns, create a Twitter card
Cards are free of charge
Allows you to choose photo
Allows you to choose excerpt text
Increase traffic
Drive awareness
Track conversion
When photo doesn’t show properly
When edits have been made to photo
When edits have been made to excerpt

18. Tips & Tricks

19. Facebook DO: develop a consistent voice
DO: keep messages short & engaging
Call to action
Quote
DO: include a high quality photo
DO: include a excerpt
DO: tag people
DO: boost important posts
DO: respond to comments in a friendly, professional manner
DON’T: include URL
DON’T: have text go past “see more” character count
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20. Twitter DO: develop a consistent voice DO: use an active voice
DO: keep messages short and engaging
Headline style
Poll
Call to action
DO: use gifs or memes
DO: include hashtags & tags
DO: respond to comments
DO: include high quality photo
DO: include excerpt
DON’T: include URL
DON’T: have text go over 140 characters
DON’T: over hashtag
“What could be more fun? Meeting people’s cool dogs, seeing people’s yards, helping improve the planet.”
Improving Health and the Planet with Organic Lawn Care

21. instagram DO: include URL in bio DO: include location (if applicable)
DO: include description or fun quote
DO: use the story function
Add emojis
Add stickers
Add polls
Add filters
DO: tag people
DO: include hashtags
DON’T over hashtag
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22. Thank you!