1. Refer-A-Friend APP DESIGN GUIDELINES

2. Images required for RAF as general practise
Background image – 750 x 500 pixels
Banner image – 750 x 200 pixels
Facebook image – 470 x 265 pixels
Mobile image – 280 x 100 pixels
Sidebar – Any size. General standard : 50 x 240 pixels
Landing Page image – 1050 x 530 pixels
Twitter image – Above 125 x 125 pixels
Resolution : 72 ppi

3. Artwork Elements Images Ad Copy
One common image for - Background image, landing page image, Mobile image and banner. For Twitter - only a small logo of the company is used - due to very small image area.
This enables seamless identity across all platforms we use and shows the connectivity when users view it in their as well.
Images that we work on should be bigger than 750 x 500 pixels.
If the team is unable to provide any images, we take images from their social media pages. They will provide us with links for the same.
Ad Copy
This will mandatorily be provided by the customer success team.
The offer/ ad copy will have to be there in – background image, mobile image and landing page image. No Offer to be used in Facebook image and banner image (unless stated otherwise).

4. Sidebars
We don’t have a set dimension, can be something innovative that matches the brand perfectly.
The placements available for side bar – left and right.
If copy is not provided for sidebar, we shorten the offer to a catch line for the sidebar. Example: Give 10% & Get 10% or Refer & Get $30
Logos
Logo has to be placed on the banner image (always on the right half of the image).
Logo has to be placed on the Facebook image – Left top corner or right top corner.
If using logos on other images (incase requested by the merchant) best placement would be on top left corner or bottom right corner for background image and landing page image. Mobile image will not have space for it.

5. Old Campaign - for reference only
Background image – 750 x 500 pixels

6. Prerequisites for images used in Background
At least 2 good images are required per campaign. Please do ensure that the images provided are bigger than 750 x 500 pixels, good clarity and have more breathing space.
Left 1/3
is the image area
available to display
the main contents
of given image
(like jewellery
in this case)
Right 2/3rd
of the image
gets covered by
the widget on
the right side
along with the
offer above
Background image – 750 x 500 pixels

7. Old Campaign - for reference only

8. Old Campaign - for reference only
Banner image – 750 x 200 pixels

9. Old Campaign - for reference only
Facebook image – 470 x 265 pixels

10. Old Campaign - for reference only
Landing Page Image – 1050 x 530 pixels

11. Old Campaign - for reference only
Mobile image – 280 x 100 pixels
Right Sidebar – 41 x 209 pixels

12. Artwork Elements required from Client Team
Campaign X
Images
Background image
landing page image
Mobile image
banner } {
If more than one
image is to be
used - please specify
One common image for seamless integration across all mediums }
2. One image for
Facebook }
3. Logo to be used for
Facebook, banner, Twitter
Total 2 images & 1 logo - that are approved for campaign X

13. Background image copy -
Copy commonly used in Campaign will be as mentioned by
Customer Success Team
The campaign X
Background image copy -
Refer friends and Get $X off on your next purchase.
Your friends will get $X off too!
Sidebar copy - Give $X Get $X
This is generic copy that we use most commonly in all the client campaigns. You can remove slide if you want othewise.

14. Will also require the below elements -
Fonts to be used - Names, color and sizes.
Logo - If any specific ones to be used from the ones that are provided.
Any specific brand guidelines to be followed should be mentioned.

15. Lets Discuss :)