1. W1120 Product Brief
BenQ Corp.

2. W1120 Targeting Who Why Big Screen (100’’~120’’ ) to watch movies
Normal Big Screen Experience Seeker
Budget buyer of Home Entertainment Projector,
Use in living room (as small AV room)
Watch BD Movies & Drama, Play Games
Tabletop
Low Budget ($700- $1000)
Basic AV knowledge, No Brand Preference
Middle Product involvement
Buy on EC channel
Who
Segmentation
Scenario
Behavior
Big Screen (100’’~120’’ ) to watch movies
Good image quality (color, resolution, contrast)
In small AV room > Installation flexibility
Wireless solution
High C/P
Why
Who: TA是誰,需求及使用情境是什麼
What:需要什麼產品來滿足其需求；他們了解很多東西，進而知道自己想要什麼
Why: 為什麼要買你的產品而不是買別人的產品

3. Position & Value Propositions

4. W1120 Position The Best Visual & Audio Performace1080p Home Projector
A 1080p home entertainment projector which having more flexibility for setup provides good color and audio performance that suits for watching Movie and playing Games in small Living room.
Good-Colored & High-Brightnessed 1080p Home Projector for your Living room
兼具顏色與畫質高C/P家用投影機
2D keystone/ V-LS
Bringhtness
Good color
Less noise

5. The Best Visual & Audio Performace1080p Home Projector
W1120 Value Proposition
The Best Visual & Audio Performace1080p Home Projector
for your Living room
Benefit sought
The Best Visual&Audio experience for living room
Good Color
RGBRGB 6X CW
95% Rec.709
Good Speaker
CinemaMaster Audio+ II
Game Mode
Low Latency
Easy to setup in small living room
More Flexibility for setup
2D keystone
Vertical Lens Shift
Short T/R
Optional Wireless
Qcast
Mirror
Value
Feature and Spec

6. Spec Comparison Projection System BenQ W1110 BenQ W1120
Native Resolution
1080p (1920 x 1080)
Brightness
2200 ANSI lumens
Contrast Ratio (FOFO)
15000:1
Color Wheel
6X RGBRGB (Rec % Coverage)
6X RGBRGB (Rec %Coverage)
Display Color
1.07 Billion Colors
Lens
F= , f= mm
Throw Ratio
Zoom Ratio
1.3:1
Lens Shift
Yes (vertical +10%)
Keystone
Vertical ± 40 degrees
2D, vertical & manual horizontal ± 30º
Noise
29/27 dB
Projection Offset
Vertical 110%~130%± 5%
I/O
2 HDMI, 1 MHL, 1 PC, 1 Component,
1 Video, 1 3D VESA, 1 DC 12V Trigger
Speaker
10W chamber speaker x 1 (MKT)
New 10W stereo speaker x 1 (CinemaMaster Audio+ 2)
Others
Optional Wireless WDP02
Low Latency 16 ms (Game Mode same as W1210ST)
Optional Wireless (Qcast Mirror)

7. Product Feature Introduction
Best audiovisual experience
Greater Installation Flexibility

8. Best audiovisual experience
Benefit of projector to comply with REC709 (72% NTSC Color Gamut)
Projector can deliver the color which close to what the original film maker intended for his audience.
Rec.709 is the international HDTV standard that guarantees cinematic colors the director intended. With a 6X speed RGBRGB color wheel, W1120 achieves >96% Rec.709 accuracy to authentically reproduce refined colors of original content.
With a 6X speed RGBRGB color wheel, W1120 achieves >96% Rec.709 accuracy to authentically reproduce refined colors of original content.

9. Best audiovisual experience
Unparalleled Audiovisual Experience
Wider frequency range for deeply resonant bass and soaring highs
Better sound surrounding and immersive audiovisual experience.
Enjoy more detailed audio experience in specific sound mode
Redesigned Speaker & Chamber
Advanced exotic materials to create best performance
Magnesium and rubidium alloys to produce pure vocals without distortion or noise.
•         Rubidium iron boron magnets resist high temperatures to produce delicate details efficiently.
•         Ultra-high density foam and sound-absorbing cotton deliver soft and sensual sound quality.
Fine-tuning EQ Settings
Diverse Sound Modes to Fit Any Occasion

10. Soccer/Baseball/ Basketball
Best audiovisual experience
Enjoy the best audiovisual experience every moment
Detailed EQ for each scenario for the best Audio performance
Design by different scenario
Movie
Live Concert
Soccer/Baseball/ Basketball
Concole Game
Music mode
Reproduction of Music Concerts
Immersive sound performance and clear vocal
Sport mode
Jump into sports action
Enhanced mid-frequency and vocals
Game mode
Powerful bass and crisp highs
Feel heart-pounding excitement of intense gameplay.
Cinema mode
Real-world Cinema
Immersive bass and high-frequency performance

11. Game Mode Improvement-50% lower input lag
Best audiovisual experience
Game Mode Improvement-50% lower input lag
Latency is a time interval between the stimulation and response
Improve display latency from to ms (same as W1210ST)
With a 50% lower input lag than W2000, gamers enjoy a seamless control experience as movements on the screen respond instantly to the commands.

12. 2D Keystone Correction Greater Installation Flexibility
Side Projection : Horizontal keystone correction provides high installation flexibility. It no longer needs to place projector in front of you or install on top of your head on the ceiling for a square-shape screen. Projector can be placed on your left/right hand side either on the table or installed on ceiling, the picture can be always projected in front of you in a perfect square-shape.

13. 2D Keystone (Side Projection)
Greater Installation Flexibility
2D Keystone (Side Projection)
Screen Center
Wall
Horizontal Keystone Correction

14. 10% Vertical Lens Shift Greater Installation Flexibility 10%
The lens shift control provides flexibility for installing your projector. It allows the projector to be positioned off the center of the screen. With W1120, you can shift the projection lens in any direction within the allowable range depending on your desired image position.
Lens shift definition: variation according to the full height / full width of the image size
10%
V. Lens Shift

15. Vertical Lens Shift Usage Scenario
Greater Installation Flexibility
Vertical Lens Shift Usage Scenario
Vertical
3,32 m
12.5 cm
Ceiling mounted
100”
12.5 cm
Table top
2.54 m

16. 100” Short Throw Projection Greater Installation Flexibility In 2.54 m
Superior Short Throw Projection with 100” of Big-Screen Enjoyment at 2.5 Meters
Short throw lens realizes big screen entertainment in small living rooms or bedrooms and make no space constrains for motion sensing games.
Short throw with zoom lens enables more flexible to be set up at a limited space in house.
100”
In 2.54 m
Throw Ratio 1.15~1.5

17. QCast Mirror -HDMI Wireless Dongle
Greater Installation Flexibility
QCast Mirror -HDMI Wireless Dongle
Effortless Setup for Instant Wireless Video from Smart Devices
Easily Share your video/photo from mobiles to your big screen

18. QCast Mirror -HDMI Wireless Dongle
Greater Installation Flexibility
QCast Mirror -HDMI Wireless Dongle
Screen Mirroring with Zero Software
QCast Mirror lets families share each other’s content immediately and intuitively by mirroring the screen without waiting.
Universal File Format and OS Support
QCast Mirror supporting devices running iOS 9+ and Mac OS as well as Android 4+ and Windows 8.1+
At home, families can share easily without any OS limitations.
Smooth High Definition Video Quality
QCast Mirror Utilize dual-band 2.4G / 5G wireless networking technology for best performance. Families can stream Full HD 1080p content smoothly to enjoy movies or games.
Use Intuitively
Fast to show
Share with Family
w/o OS limitations
Good User Experience
OTA(Over-the-air) Update
Low TCO