1. Lesson Objective
To understand digital media sectors, products and platforms.

2. Is this digital or analogue?

3. Is this digital or analogue?

4. Is this digital or analogue?

5. Key Terms
Sectors: An area or portion of the media that is distinct from others.
Digital Media Platforms: A digital way for media to be distributed and accessed. Digital distribution includes TV broadcasts, pay-per-view, theatrical/cinema release, digital download, radio broadcasts, DVDs, CDs. It can also include online content such as webpages and streaming. Devices used to access digital media include mobile phones, PCs, laptops, MP3 players, MP4 players, games consoles and handheld devices, radio and tablets.

6. Consider the images from the starter
Consider the images from the starter. Which ‘sector’ of the media are they from?

7. Gaming is one example of a media sector
Gaming is one example of a media sector. In pairs, try to come up with a mind map of other possible digital media sectors.
Media Sectors
Gaming

8. Here are the main categories for digital media sectors.
Moving image; film, TV
Audio; radio, podcasting
Publishing; magazines, books
Websites
Gaming
Create a list for each of the specific products within each sector.

9. Often, digital media sectors do not exist independently
Often, digital media sectors do not exist independently. They often overlap and are connected. This is referred to as synergy.

10. What examples of synergy are used by Disney?
How is synergy benefiting Disney?

11. For example, can you think of ways in which moving image and websites are connected?

12. Complete the following Venn Diagram, showing
how various media sectors overlap.
Moving image
Publishing
Games
Websites

13. Plenary
Why are there such high levels of overlap/convergence in the digital media industry?