1. Overview / McCann health
First Quarter Bullseye Update
prepared by: marcus sigurdsson

2. SOME OF OUR TOP DIGITAL TALENT
the team
SOME OF OUR TOP DIGITAL TALENT

3. Global rollout of Bulls eye plan
Defining the minimum capabilities across all offices

4. e2E Capabilities
What progress have you made on your critical actions for this area to date?
Senior digital hires in technology and creative as well as creating integrated planning teams/tools.
Launched internal “portfolio” for inhouse products identified
H&S - actively used (mainly MRM & CWW) across all market
What big successes have you had so far? What challenges are you experiencing?
+ Multiple integrated pitch wins
+ Increasingly innovative proposals and solutions
- Balance between performance and progress
- From “directives” to ”DNA”
What are your planned actions for immediate next steps?
Quarterly performance review with senior management
Global rollout or “Portfolio”
Continue to execute according to plan, esp. resourcing

5. Creativity
What progress have you made on your critical actions for this area to date?
Digital action plans developed for 3 key clients in most markets to drive upsells and new opportunities
Design thinking and prototyping becoming part of standard proposals (engagement planning)
What big successes have you had so far? What challenges are you experiencing?
+ More integrated and innovation centric solutions (social, AR/VR, etc) and workshops delivered.
- Having the right resources in place
What are your planned actions for immediate next steps?
Execution of client plans
Continued expansion of innovation services

6. integration
What progress have you made on your critical actions for this area to date?
Pro-active sharing session and existing close relationships with MWG companies in most markets
Numerous joint pitches and collaborative projects with mainly MRM & CWW across the world, esp. AP and NA
What big successes have you had so far? What challenges are you experiencing?
+ Multiple joint pitch wins and projects globally
- RoE are defined locally which sometimes cause complications
- Sometimes quality issues
What are your planned actions for immediate next steps?
Continue to drive close and closer collaboration
Better define different MWG’s companies expertise

7. client empowerment
What progress have you made on your critical actions for this area to date?
Client sharing session in multiple markets
NHSc participating in MWC/Techdate
Note: most activities planned for Q2-3
What big successes have you had so far? What challenges are you experiencing?
What are your planned actions for immediate next steps?
MWC de-brief to clients in Japan, China and Australia
Joint client events with Manhattan Research

8. change management
What progress have you made on your critical actions for this area to date?
Digital training, local/online taking place in most offices
Digital leads identified and connected across all offices
Digital community and sharing happening most markets and also across regions
Taking and active role supporting rollout of PXL
Our intell portals, molecule keeps on growing in terms of content and usage
What big successes have you had so far? What challenges are you experiencing?
+ Plenty of interest and resources available
- Still depending on a few key people and not part of DNA What are your planned actions for immediate next steps?
PXL roll out
Keep on pushing the digital community

9. storytelling / thought leadership
What progress have you made on your critical actions for this area to date?
Multiple articles published in industry press
Supporting Truth about wellness update
Lunch and
Created & Launched Truth about Doctors
Reviews for awards in progress
What big successes have you had so far? What challenges are you experiencing?
+ Truth about Doctors
- Time….
What are your planned actions for the immediate next steps?
Award submissions
Digital Health study with MRM
Multiple conference presentations

10. McCann Health - Bullseye Plan
Appendix
McCann Health - Bullseye Plan
Project Name | Date

11. core actions Build digital core team Creative Strategy A/S, PM
Talent
Build digital core team
Creative
Strategy
A/S, PM
KPI on office performance
Competency matrix
Spectrum Chart
Digital %-age of revenue
Digital pitch win ratio
innovation offering
Roll-out of MWG Innovation Offering
DELIVERY/PRODUCT (Ability to offer)
MH Product portfolio
Hub & spoke model
Explore hub & spoke opportunities
TOOs AND PLATFORMS
MWG toolkit rollout
T2M
Social
Key client plan
Digital action plan for top 3 clients
Partnerships
Connect with MWG digital partnerships
process
Collaboration with MWG
CLIENT RELATIONSHIPS
Consultative selling capabilities

12. Supporting Actions
CLIENT EDUCATION
Client event - best practice and great digital work – Bi-annual
THOUGHT LEADERSHIP
Digital health journey
Engagement - patient/HCP
Health & Brands
Regulatory & Digital
TRAINING
Digital 101 training – all staff
Digital Leadership
A digital leader for each market
AWARDS
Min one digital entry per market
CREDENTIALS & CASES
Localised version of digital creds deck
4 digital submissions to Molecule - Annual
EVENTS
Truth about... Event - annual
COMMUNITY
Internal digital session - Monthly