2. VITAMIN WATER ELECTRIC ZOO +249K +213.4K 3.41MIN XXXMIN +10.6K +9.2K
Flight dates: Jun 15th- Dec 18th, 2015
CRAVEONLINE
+249K
PAGE VIEWS
+213.4K
UNIQUES
3.41MIN
AVG. TIME
XXXMIN
AVG. TIME
EDM
+10.6K
PAGE VIEWS
+9.2K
UNIQUES
3.01MIN
AVG. TIME
XXXMIN
AVG. TIME
0.27%
728X90
0.14%
300X50
0.17%
NON CO-BRANDED AD UNIT (728X90)
0.37%
NON CO-BRANDED AD UNIT (300X50)
0.11%
RESKIN
0.16%
EDITORIAL SPONSORSHIP
INDUSTRY BENCHMARKS
0.09% STANDARD CTR
Source: PointRoll 2014
source: Doubleclick for analytics/Google analytics, Q3 2015

3. EDITORIAL ALIGNMENT PACKAGE
VITAMIN WATER
EDITORIAL ALIGNMENT PACKAGE
Flight dates: Jun 15th- Dec 18th, 2015
ROTATIONAL ROADBLOCK
1.07%
CTR
XXX
PAGE VIEWS
XXX
UNIQUE PAGE VIEWS
XXX
AVG. TIME ON PAGE
INDUSTRY BENCHMARKS
0.09% STANDARD CTR
Source: PointRoll 2014
source: Doubleclick for analytics/Google analytics, Q3 2015

4. CRAVE INSIDER TAKEOVER
VITAMIN WATER
CRAVE INSIDER TAKEOVER
Flight dates: Jun 15th- Dec 18th, 2015
0.23%
CRAVE INSIDER TKO 1%
1000X1000
0.04%
160X600
0.11%
300x250
0.06%
728x90
0.45%
OOP
INDUSTRY BENCHMARKS
0.09% STANDARD CTR
Source: PointRoll 2014
source: Doubleclick for analytics, Q3-Q4 2015

5. VITAMIN WATER FASHION AND BEAUTY 0.11% 0.64% 0.03% 0.03% 0.02% 0.58%
Flight dates: Jun 15th- Dec 18th, 2015
0.11%
FASHION AND BEAUTY TAKEOVER
0.64%
1000X1000
0.03%
160X600
0.03%
300x250
0.02%
728x90
0.58%
OOP
INDUSTRY BENCHMARKS
0.09% STANDARD CTR
Source: PointRoll 2014
source: Doubleclick for analytics, Q3-Q4 2015

6. VITAMIN WATER ROS MEDIA 0.11% 0.64% 0.03% 0.03% INDUSTRY BENCHMARKS
Flight dates: Jun 15th- Dec 18th, 2015
0.11%
ROS MEDIA
0.64%
160X600
0.03%
300X250
0.03%
728X90
INDUSTRY BENCHMARKS
0.09% STANDARD CTR
Source: PointRoll 2014
source: Doubleclick for analytics, Q3-Q4 2015

7. VITAMIN WATER MOBILE OVERLAY 34.6% 0.14% 11.1% 11SEC
Flight dates: Jun 15th- Dec 18th, 2015
34.6%
CORE VIEWABLE RATE
0.14%
AD ENGAGEMENT RATE
11.1%
UNIT ENGAGEMENT RATE
(0.8 percentage points higher than Industry benchmarks)
11SEC
TIME ON UNIT
VIEW DEMO
Source: Celtra Ad creator, Q3-Q4 2015

8. Multicultural Director of Sales
THANK YOU!
Christine Abramo
Multicultural Director of Sales
O x24413