1. THE IMPACT OF BUSINESS STRATEGIES ON FAST FOOD COMPANIES’S SUCCESS – A CASE STUDY OF KFC
Instructor: Mrs. Cinna Lee
Students: Nguyen Phuong Anh
Nguyen Ha Vy
Chu Kieu Chinh
Pham Thu Ha
Class: S08 – ITP
Ha Noi, November 2014

2. Agenda Introduction Literature Review Results and Discussions
Conclusion

3. Chap 1. Introduction 1. Research Background:
Modern Life Today
people increasingly busier
saving time
fast food

5. 2. Research Purpose

6. To find investigate the history and development of fast food companies in the world
To figure out the impact of business strategies on KFC’ success
To help promote development KFC’s successful strategies

7. 3. Operational Definitions:
Business Strategy
Fast-food
KFC Company

8. 4. Significance of the Study :
Fast food services have now become an integral part of the activities of the human diet
Fast food is present not only in the place of entertainment but also crept into the workplace and schools

9. 5. Research Questions Q1. What is the history and development of international fast food companies ? Q2. What is the impact of business strategies on KFC’s success ? Q3. How to promote KFC’s successful business strategies ?   6. Research Schedule The research will be carried out under the supervision of Ms. Cinna Lee– the teacher of ITP, start in September, 2014 and finished in November,  

10. CHAPTER 2. LITERATURE REVIEW
2.1. History of International Fast-food Companies

11. History The origins of fast food are really the origins of street food
In the Middle Ages urban expanses like London and Paris were brimming with vendors that sold cooked meats, pies, flans
The UK had a big development of local fast foods 

12. The origins of fast food are really the origins of street food.

13. 2. Impact of Fast-food on People Health
Advantage
Save Money
Save Time
Healthy Choices
Disadvantage
Lower Quality Food
More Fattening

14. 3. The First Modern Fast-food Restaurant

15. 4. Strategies of Fast-food Companies Today
Widely Advertised
Menu Diversity

16. Analysis and Discussion
1. General Introduction of KFC
a. History

17. Years
History of KFC
1930
"Sanders Court & Café"- the first restaurant was opened in a small room in front of a gas station in Corbin, Kentucky
1936
Harland Sanders was awarded the medal "Colonel" in recognition of his contribution to the state's cuisine
1939
The Sanders Court & Café was burned but it was quickly constructed and put into operation again
1949
The first KFC franchise restaurant was awarded to Pete Harman
1955
A state highway was built around Corbin, Kentucky
1957
KFC is officially launched
1964
KFC has more than 600 franchised stores in the United States, Canada, and the first store in another continent, in England

18. Years
History of KFC
1965
Colonel Sanders Horatio Alger Award of the American Schools and Colleges Association
1969
KFC is listed on the New York Stock Exchange
1971
More than 3500 franchised and company-owned restaurant company operating worldwide when Heublein Inc. acquired KFC Company
1979
There are about 6,000 KFC restaurants worldwide with sales of more than $ 2 billion
16/12/1980
Flags hanging in the shop, KFC headquarters in the states has been down for 4 days
1982
KFC became a subsidiary of RJ Reynolds Industries, Inc. (now RJR Nabisco, Inc.).
1986
PepsiCo, Inc., RJR Nabisco acquired KFC, Inc

19. Years
History of KFC
1997
PepsiCo, Inc. announced the three fast-food restaurants – KFC, Taco Bell and Pizza Hurt – into Tricon Global Restaurants, Inc., the largest restaurant chain in the world with more than KFC, Taco Bell and Pizza Hurt in more than 100 national and regional territory
2002
KFC has been owned by the Group YUM! Restaurants International
2007
KFC is proud to introduce a new formula still kept spice “ finger-lickin”, Sanders tubers old formula but contains Zero Grams of Trans Fat added in cooking oil per new
Today
KFC is a restaurant chain serving fried chicken largest with more than 10,000 restaurants in 92 countries

20. Development

21. Three market strategies
The KFC's objectives:
Build an organization dedicated to excellence:
Consistently deliver superior quality, and value in KFC's products and services.
Maintain a commitment to innovation for continuous improvement and growth, striving always to be the leader the market place changes.
Generate consistently superior financial returns and benefit KFC's owners and employees.
Intensive growth
Integrity growth
Diversification Growth

23. Chap 3. Impact of business strategies on KFC’s Success
Business strategies of KFC
a. Long Run Growth

24. Business strategy globally
b. Stability of Demand for Products
c. Stage in Product Life Cycle
d. Community and Government Relationship
e. Strategic Analysis of KFC Business globally
Cost factor
Local factor
Business strategy globally

25. 2. Advantges Comparative Access To Resources
Unique Productivity Advantage
Strengths

26. Age Distribution of KFC’s Customer

27. 3. Disadvantages Problems No defined target market
Saturation of the U.S. Market
Health conscious consumers
Increased start up costs

28. 4. Promoting of Business Strategies of KFC
Using Reminder advertisements KFC stimulates repeat purchases of its products
Sponsorship is another tool to strengthen an organizations image

29. Chap 4. Conclusion Summary of Research Limitation of the Result Study
Time
Sources
Finance
Recommendations

30. Thank you