1. U.S. Ski Team & U.S. Snowboarding Case Studies
                                                            
U.S. Ski Team & U.S. Snowboarding Case Studies
2006/2007

2. Case Study Sponsor: Highlighted Element: Olympic Leveraging
Strategy: Connect 2 Torino
Sprint used imagery of U.S. Ski Team and U.S. Snowboarding athletes in advertising and promotions leading up to and during the Games to promote its “connect2torino” web site
Website featured news from Torino via USSA News room, athletes interviews, competition footage, downloads,special offers and sweepstakes
Sprint sponsored the U.S. Ski Team House in Sestriere, IT during the Games and shot video at the House to share with Sprint Users via phones and the web
Results:
55,000 people entered Sprint sweepstakes during the Games
$70,000+ in total Olympic focused content sales
Sprint successfully used imagery of USSA Athletes and Brands in advertising during the Games to show their long standing support of the Teams

3. Case Study Strategy: Launch of Winter Line Results:
Sponsor: Tommy Hilfiger (THUSA)
Highlighted Element: Licensing Program
Strategy: Launch of Winter Line
THUSA launches U.S. Ski Team Licensed Clothing Line in Winter 2003
THUSA Uses POP Displays of Ski Team Freestyle Athletes to drive sales at retail
11,000 stores in U.S. and 550 Stores in Europe order licensed product
Results:
THUSA Has strongest upfront winter appareled orders in the history of the company

4. Case Study Sponsor: Highlighted Element: US Snowboarding Strategy:
Burton partners with USSA to capitalize on success of U.S. Snowboarding at the 2002 Olympics
in late 2002, USSA / Burton launch “U.S. Snowboarding” brand to build on Olympic Success and capture America’s passion and interest in the sport
Burton develops pinstriped outerwear for the 2006 U.S. Snowboarding Olympic Team
Results:
New brand incredibly well received inside and outside of industry
Merchandise sales for U.S. Snowboarding brand have grown by 1,400% since 2002
Burton U.S. Snowboarding outerwear is most written and talked about clothing at the 2006 Olympic Games

5. Case Study Sponsor: Visa Highlighted Element: Market-share at resorts
Strategy:
Visa’s goal was to improve market share at ski resorts
Began promotion “purchase your lift ticket with your Visa Card and Visa will donate $1 to the U.S. Ski & Snowboard Teams.”
Results:
In three years, Visa’s marketshare improved from 42% to 61% at Ski Resort Ticket Windows.

6. Case Study Sponsor: Chevrolet Highlighted Element: Qualified Leads
Strategy:
Chevy realized they were getting great brand exposure through USSA Partnership but they wanted to turn that exposure into qualified leads
Set-up sampling area at events that included product displays, giveaways and guided tours of vehicles. Qualified consumers filled out business reply cards to receive more information from local dealers
Results:
In season one, Chevy received 20,000+ qualified leads

7. USSA Consumers Take Notice…..
Question: Because these companies are sponsoring this event, are you likely
to purchase/ use their products/ services?
Answers: Very likely 38%
Somewhat likely 41%
Possibly 21%
Somewhat unlikely 0%
Unlikely 0%
79% of the fans exhibit
sponsor brand preference
Question: What is your impression of the companies sponsoring this event?
Answers: Excellent 66%
Very Good 27%
Good 7%
Fair 0%
Poor 0%
93% of the fans view
sponsor companies favorably
68% are more likely to buy the product of a sponsor
Source: Sprint Freestyle Grand National Survey, Deer Valley, UT 1/31/04