1. SUMMER GRILLING GUY’D Editorial program
CONCEPT: CraveOnline’s authoritative guide on everything you need to know to master summer grilling.
As an extension of our CraveOnline “Guy’d” editorial series, the Summer Grilling Guy’d hooks guys up with tips, ideas, instructional videos, recipes, and more focused on mastering the grill.
We’ll weigh in on not just grilling, but on the perfect drink and food pairings, entertaining tips and everything you need to know to ensure a successful grilling get together
Potential Editorial Topics May Include the Following:
Which Grill is Meant for You? Gas or Charcoal?
How to Grill The Perfect Steak
Backyard Guy’d: Keep Your Yard In Tip Top Entertaining Shape
5 Easy Steps To Turn Anyone Into a Grill Master
Top 20 BBQ Sauces From Around the World
Program will be extended to LiveOutdoors with editorial around summer outdoor grilling, tailgating, camping, etc.

2. SUMMER GRILLING GUY’D custom video series
As an extension and focal point of our program, we’ll kick things up a notch, turning the camera on a couple grilling experts and a party planner to show guys step-by-step how to become a grilling success!
Weekly instructional videos focusing on specific themes and segments each week
Featuring prominent chefs with expertise in specific grilling areas such as:
Steak House
BBQ Joint/Ribs
Chicken & Veggies
3 videos produced around each chef:
Buying - What to Look For and Where to Buy
Grill Preparation
Drink and Side Dish Pairings
3 videos produced with an expert party planner around the following:
3 rules to throwing a great party (each week focusing on a different “rule”)

3. SUMMER GRILLING GUY’D offline extensions
Bringing the program offline for a full 360 approach, we’ll serve up additional out of the box opportunities that align with and take advantage of our core strengths and access…
BBQ party at tent pole music festival offline showcase
Sweepstakes to win a BBQ party with Bruce Buffer
Offline extensions to feature on-site special Summer Grilling Guy’d episode tapings with chef and party planner talent

4. sponsorship TIERS 4

5. TIER 1 - $500k budget
(4-week sponsorship, online & offline components)
Full Sponsorship of Summer Grilling Guy’d Online Hub
Editorial Content (40 pieces)
Custom Video (12 total videos)
Offline BBQ Party Event
Video Distribution & Syndication
Featured Tag Promotion (1-2 weeks during flight)
Sweepstakes (i.e. - Steak of the Month Club)
Video Title/End Card Promotion
Social Promotion
Pre-Roll
Cobrands

6. TIER 2 - $300k budget (4-week sponsorship, online only)
Full Sponsorship of Summer Grilling Guy’d Online Hub
Editorial Content (40 pieces)
Custom Video (12 total videos)
Video Distribution & Syndication
Featured tag Promotion (1-2 weeks during flight)
Sweepstakes (i.e. - Steak of the Month Club)
Video Title/End Card Promotion
Social Promotion
Pre-Roll
Cobrands

7. TIER 3 - $150k budget (2x - 2-week sponsorships, online only)
Sponsorship of Summer Grilling Guy’d Online Hub
Editorial Content (40 pieces)
Custom Video (6 total videos)
Video Distribution & Syndication
Video Title/End Card Promotion
Social Promotion
Pre-Roll
Cobrands