1. Chapter 13
Editorial Writing

2. Functions of Editorials
Persuade, explain, criticize, express warning, entertain, praise, provide leadership
For each of these individually, look on pages in your book

3. Selecting Editorial Topics
Often chosen by the editorial board
What is important to my readers?
You can select controversial subjects
You need approval
You may want outside assistance

4. Writing the Editorial Not written in first person
Can be somewhat informal
Follow the outline provided (page 311)
Introduction
Reaction
Details
Conclusion

5. Columns Student-written pieces that convey current attitudes
Types of columns
Profile columns – focus on individuals
Satirical columns – focus on something funny
Fashion and fad columns
In-the-clubs columns – give clubs credit
Names-in-the-news columns – awards
Q-A columns – answer questions from readers

6. Reviews
Almost anything goes – movies, theatre, Web sites, restaurants, books, music
Use the following approaches to write a review
Making comparisons
Evaluating fulfillment and intended purpose
Itemizing strengths and weaknesses

7. More Reviews Reviewing performances – use these indicators
Acting, sets, dialogue, lighting, sound, direction
Can use rating devices
Stars, thumbs

8. Letters to the Editor Allow readers to speak their minds
Need to have a statement regarding letters
Need name verification – no unsigned letter printed
If many similar letters arrive, you can print one with a note

9. Editorial Cartoons Can use caricatures
Three types of editorial cartoons
Cartoon as symbol – image represents an attitude
Cartoon as metaphor – likens one thing to another
Cartoon as joke on current events

10. Other Types of Editorials
Random-Opinion
Photo Survey
Point-Counterpoint
Allow readers with differing opinions to express opinions side by side