1. VALUE PROPOSITION SMART CARD TECHNOLOGY Thailand Science Park Panop Kasemsarn

2. OUTLINE Generalization - Types of Smart Card Technology
International Experience
Current Discussions on Smart Card in Thailand

3. GENERALIZATION - TYPES OF SMART CARD TECHNOLOGY

4. CONTACT SMART CARD
memory
microprocessor

5. CONTACTLESS SMART CARD

6. DUAL INTERFACE SMART CARD

7. MULTIPURPOSE Pharmaceutical Hospital Healthcare Event& Cinema Vending
ID Card
MEMBERSHIP CARD
Saowanee Phothong
Mobile Phone
Online Commerce
Clearing System& Network
Bank
Retail& Service
Transportation/Parking

8. MULTIAPPLICATION (1/2) Identification Loyalty Transit
smart card application which serves as personalized ID for cardholder and also contains key information of cardholder
Loyalty
smart card application which serves “Full Loyalty” program stores a running balance, an accumulated balance, accumulated visits, last loyalty award and redemption dates, and the last award and redemption amounts on the card
Transit
smart card application which serves various transportation modes, such as mass transit, toll way, etc. The application is designed to serve multiple pricing scheme.

9. MULTIAPPLICATION (2/2) Security Ticketing Electronic Purse
Digital certificate-enabled smart card is used for authenticating identities, encrypting data, and validating transactions
Ticketing
The ticketing application defines a digital ticket and operations for manipulating the ticket utilizing a smart card. A digital ticket replaces and enhances a standard paper ticket. In addition to the standard functions of a paper ticket, like event admittance and seat identification, a digital ticket can be transferred, exchanged or upgraded over the Internet.
Electronic Purse
Stored-value function with an ability to reload value via multiple means such as ATMs, AVMs, telephones, etc.

10. INTERNATIONAL EXPERIENCE

11. DEPLOYMENT AROUND THE WORLD
Belgium:
More than 8.6 million cards issued for banking, finance, and public phones
Hong Kong:
More than 9.3 million cards issued. The most famous one is Octopus for subway and retail
United Kingdom:
83,000 cards have been issued for public transportation
Japan:
More than 5.5 million cards issued.
Mexico:
Used with more than 300,000 public telephones
Singapore:
More than 5.9 million cards issued for ERP and retail
Australia:
1 million cards for schools and healthcare
Brazil:
More than 95,000 cards mainly for various payments

12. JAPAN
JREast invested more than 4 Billion Baht to upgrade its AFC to support SUICA (Super Urban Intelligence Card) system -- cotactless smart card
SUICA is currently supporting 8 million transactions/day, 5.5 million cards
EDY (Euro-Dollar-Yen), an electronic purse project, has issued more than 500,000 cards with more than 1,300 outlets accepting this type of payment

13. KOREA Various players in smart card technology
Busan, 2nd largest city in Korea, has been adopting more than 2 million cards, both contactless and dual interface types, for transportation modes and retail
VisaCash Korea has worked with SK Telecom to promote smart SIM for contactless payment

14. MALAYSIA Major smart card projects include MyKad and Touch & Go
MyKad is the national ID project with multipurpose features including ID, driving license number, passport information, health information, and electronic purse
Touch & Go card supports expressway and transit applications. More than 2 million cards have been issued.
Contactless and Dual interface with 2 chips

15. HONG KONG
Octopus Card became one of the most successful smart card projects in the world
The system has more than 9.3 million cards issued over the last 6 years with more than 7.6 million transactions per day
80% of the total transactions comes from public transportation, 20% from over 150 retail partners
Contactless type

16. CURRENT DISCUSSIONS ON SMART CARD IN THAILAND

17. NATIONAL ID
Electronic ID introduced by Bureau of Registration Administration
To obtain one standard on one card
To identify the integrity of his/her Thai citizenship for services of government agencies as well as commercial organizations
To better serve online services and national database management
To support other government-supported services including: social security and healthcare system
Average 10 million cards / year

18. COMMON TICKETING SYSTEM
Supported by Office of Transport and Traffic Policy Planning
To institute seamless intermodal travel through use of a universal ticket
To integrate transportation modes into common pricing schema
This will result in benefits such as:
Users
convenience, time saving, and reduced travel cost
Operators
reduced cash handling and frauds and increased ridership

19. DIGITAL PURSE
Electronic purse program introduced by a consortium of private institutes including financial companies, telecommunication, and retail organizations
To improve efficiency and convenience of payment transactions, keeping standard of speed and security

20. THE END