1. B10 Business Model Delivery of irish potatoes and onions
Transport, Distribution Kampala, 400 km way Consumer Area
Purchase, On Farm Communal Storage, Sorting, Grading, Weighing, Branding
Kabale Producer Area (500,000 t/a)
B10 offers basic agronomical training, supplies inputs on credit to SSF [ in collaboration with NARO and Input Suppliers]
B10 irrigated Greenhouse and open farm production of tomatoes, sweet peppers etc near Kampala

2. B10 Intervention
Small Scale Farmers Plant I. Pots and onions in Kabale District 400 km from the main Market in Kampala
Inputs
Baseline:
Land, Labour, Seeds,
B10 Intervention
Pesticides, Fertilizers, improved seeds
Postharvest Management, Storage, Packaging, enhanced Transport

3. Challenges General lack of organization in the
marketing chain, particularly amongst producers and this leads to considerable price instability.
Due to lack of transparency and poor market structure, brokers are able to charge excessive fees for their services
Farmers are reduced to price takers
Land degradation less harvest/a crop diseases unreliable rainfall (climate change)
Hunger in Kampala with reduced irish pots and onion production , population in Kampala increasing

4. Solutions 1 Initiate out growers contracts with SSF
Offer equitable prices for prime products
Agronomical Training, supply seeds, pesticides and fertilizers on credit
Communal storage at farm level
Packaging, branding, transport to Kampala Market
Distribute and sell to end user

5. Solutions 2
Search for farmers with cost effective irrigation schemes and co-operate with them in potato and onion production
Setup and operate irrigated agriculture in green house and open farms
Main products – tomatoes, sweet peppers

6. Requirements Financing (US$ 95,000) Transport trucks
Storage Facilities
Expertise in branding , marketing
Franchises
Land
Irrigation and greenhouse expertise
Agricultural machinery and equipment
Pesticides, Fertilizers, improved seeds

7. Projected B10 Growth Plan

8. Critical Success Factors
Securing startup Capital of US$ 95,000
SSF Co-operation
Plant pests and diseases under control
Transport logistics do not deteriorate
Secure large Market Share