1. Bandura-Abridged

2. Background Pavlov’s Dog Little Albert
Benefits, Punishments, and Conditioning
Behaviorism

3. Aim/hypothesis If a behavior is observed, it will be imitated.
If a behavior is not observed, it will not be imitated.
Boys will copy a male model more than a female model and vice versa
Boys will be more predisposed towards aggression.

4. Methodology
Lab experiment
Matched pairs design

5. Variables IV1- Three conditions: Aggressive, Non-Aggressive, No Model
IV2-Sex of Model
IV3-Sex of Children
DV-Number out of 240 in response categories

6. Participants 36 boys and 36 girls aged 37-69 months.
Likely an opportunity sample.

7. Procedure
1. Determine pre-aggression levels (nursery teacher, 5 point scales)
2. Room 1, potato prints and stickers, taken to other side for modeling/not modeling.
3.Specific behaviors exhibited like throwing the model, punching it and saying “Sock it in the nose,” striking it with a mallet.
4. After 10 minutes, taken to room 2. Given good toys and then taken away. Aggression Arousal
5. Room 3, taken to room with both aggressive and non-aggressive toys. Given 20 minutes. Behavior observed

8. Data Quantitative Imitative-aggressive physical
Imitative-aggressive verbal
Partial imitative
Non-imitative

9. Apparatus (Scratch out Data Analysis)
Room 1: Table, chair, Bobo doll, stickers, mallet and peg board, tinker toys
Room 2: Fire engine, train, spinning top, doll set
Room 3: One way mirror, 3 foot Bobo doll, mallet, tea set, crayons, etc…

10. Main Findings
All four hypothesis supported

11. Conclusions
Behavior that is observed is likely to be imitated

12. Strengths Nature/nurture debate Highly controlled
Confident IV affects DV
Quantitative and objective data
Naïve participants

13. Weaknesses Low ecological validity Lacks mundane realism
Ethics of working with children

14. Ecological Validity
Real toys and play area similar to daycare, but done in a lab with unrealistic time constraints

15. Ethics
D –
R –
I -
C -
H –

16. Usefulness
As applies to past theory and every day situations. Parenting, television, role models, peer influences, video games, etc…

17. Relationship to approach
Observational learning
Gender-specific behavior
Children influenced by adults

18. Relationship to issues
Generalisations
Ecological Validity
Usefulness
Behaviorist perspective