1. Event & Retail Footfall Analytics
Digital measurement for physical impact.

2. “Once we know something, we find it hard to imagine what it was like not to know it.”
— Chip & Dan Heath

3. So what does Xposure do?

4. Can you imagine running a Social campaign without analytics?
Deploying an Xposure sensor in store brings the same level of insight you get from online campaigns to the retail and event environment.
Can you imagine
running a
Social campaign without analytics?

5. How many people passed in close proximity to the stand and or came onto the stand?
Brand Xposure
Engagement
Dwell Time
Conversion Ratio
Device Type

6. The Xposure sensors detect proximity enabling you to differentiate between passing and engaged visitors.
Brand Xposure
Engagement
Dwell Time
Conversion Ratio
Device Type

7. Brand Xposure
Engagement
Dwell Time
Conversion Ratio
Device Type
Average dwell time engaged and passing visitors

8. Brand Xposure
Engagement
Dwell Time
Conversion Ratio
Device Type
How many visitors passing by the stand turned into engaged visitors on the stand?

9. Brand Xposure
Engagement
Dwell Time
Conversion Ratio
Device Type
What type of device do they have in their pocket?

10. How clients are using Xposure already? Split testing
Commonplace for digital campaigns but lack of hard data made that harder for physical environments.
Not any more.
Compare and test external branding, messaging, calls to action, promotional staff, technology and more.

11. How clients are using Xposure already? Reduce Budgets and Increase ROI
By using analytics to confirm assumptions with hard data.
Did the stand design work
Did the activation attract the right level of interest
When were our busiest times
Did we attract the level of visitor interest
Can we look at staffing numbers

12. Xposure ID

13. Using Xposure ID as part of incentives such as free Wi-Fi or competitions you can “ Put names to faces “
Better Data =
Bigger Budgets

14. “Continue to surprise those who would put you in a neat demographic – Be instantly curious”
— Gorden Gee

15. With Xposure ID we can now track demographic information associated with location information and build a bigger better picture of the audience

16. You may NOT know that out of everyone who came 40% were under 25 and the common thread that linked them was they congregated around the jazz area of your event or store.
You may know that everyone came to your location to find out information about a product or make a purchase.

17. Next time the CEO asks about performance and ROI you can give them data and insight they’ve never seen before...

18. Talk to us Contact us Visit us online at About Pylon One
The team behind Pylon One have been delivering advanced technology and communications networks at events across the world since We are passionate about delivering material benefit through technology.
Contact us
Mike Lang
Tel no:
Visit us online at
pylonone.com
Talk to us