1. Funny Alpaca kids company™ & Disney™
Conference of
The Rapunzel® costume
Funny Alpaca kids company™ & Disney™
Chief Executive Officer of FA company
Chris Wang

2. Product Introduction
Our costume have two parts, which is the one-piece dress and the princess crown.

3. Consumer Profile
Age: Our primary target market is children(female children),which is pre- customers and allowance customers. Our secondary target market is their parents, let them thought our product is good, and buy for their child.
Family life cycle: Children ask their parents to buy it or parents sew it in market, and buy for children.

4. Psychographic
Children always have a dream to be a princess , our costume can let their dream come true , after they saw the movie, they will like Repunzel, and want to have a dress like her.
Also, if children saw their friends have the costume, they will ask their parents to let them buy it too, it’s compare with the higher.

5. geographics
Mostly, this product is for urban market . Because the income level is high , and children have more chance to see the movie , thus buy our product.

6. Price mix
Our product’s price is a little bit high, because we should pay for the copyright for use the Disney brand. But as repay , Disney’s brand also can made our product popular. We both can got benefits.

7. Promotion mix
As a costume, the movie is the best way to sell our product. I also will pay money to cinemas to put our advertisement on the movie tickets, let people know our product.
To be a business partner of Disney , We will hold some lottery draw in some Disney Land to give our product as a present.

8. Product mix
As a genuine product , we have to worry about piracy and phony product . So our product will include a Disney ‘s certificate to make sure this is a real one.
Also , we will do the patent application for Repunzel ‘s image . To ensure no other company can use the image or make similar products like us.

9. Place mix
You can buy our product at every Disney ‘s counter at shopping center or the Disney Store.

10. Congratulate beforehand for be success
conclusion
Our cooperate will create a win-win situation . Even if our Funny Alpaca kids company have to pay a lot money to Disney company , we still can get many benefits , based on the movie and the name of Disney.
Congratulate beforehand for be success

11. Thanks for watch