1. Levels of Meaning in Graphic Design
Do Now •Work with a partner to classify and label your paper color as: “Warm”, “Cool”, or “Neutral” •Think about your paper color and how it makes you feel. •List those adjectives and emotions on your paper.

2. Levels of Meaning in Graphic Design
Colors • Fonts • Lines

3. Levels of Meaning in Graphic Design
Objectives
ID Warm, Cool & Neutral Colors
Understand how Colors impact meaning in GD
Understand how Fonts impact meaning in GD
Understand how Lines impact meaning in GD
Create a GD with multiple levels of meaning using Colors, Fonts & Lines

4. Levels of Meaning in Graphic Design - Color
Can you identify three warm colors? Warm colors tend to have an exciting effect, but can over-stimulate causing feelings of anger and violence when used alone.
Red
Orange
Yellow

5. Levels of Meaning in Graphic Design - Color
Can you identify three cool colors? Cool colors tend to have a calming effect, but can feel cold and impersonal when used alone.
Green
Blue
Purple

6. Levels of Meaning in Graphic Design - Color
Can you identify three neutral colors? Neutral colors are good complimentary background colors to warm and cool colors. They are also good for toning down bold colors.
Black
White
Brown

7. Levels of Meaning in Graphic Design - Color
Action Adventure Aggressive Blood Danger Drive Energy Excitement Love Passion Strength Vigor
Affordable Creativity Enthusiasm Fun Jovial Lighthearted High-Spirited Youthful
Caution Cheerful Cowardice Curiosity Happiness Joy Playful Positivity Sunshine Warmth

8. Levels of Meaning in Graphic Design - Color
Crisp
Environmental
Fresh
Harmony
Health
Healing
Inexperience
Money
Nature
Renewal
Tranquility
Authority Calm
Confidence
Dignity
Established
Loyalty
Power
Success
Secure
Trustworthy
Ceremony
Expensive
Fantasy
Justice
Mystery
Nobility
Regal
Royalty
Sophistication
Spirituality

9. Levels of Meaning in Graphic Design - Color
Authority
Bold
Classic
Conservative
Distinctive
Formality
Mystery
Secrecy
Serious
Tradition
Cleanliness
Innocence
Peace
Purity
Refined
Sterile
Simplicity
Surrender
Truthfulness
Calmness
Depth
Earth
Natural
Roughness
Richness
Simplicity
Serious
Subtle
Utility
Woodsy

11. Levels of Meaning in Graphic Design - Color
Colors
Color Usage – Typically 2-5
Select one dark color, one mid-range, and one bright color.
Stick to a temperature range (warm, cool, neutral)

12. Levels of Meaning in Graphic Design
Fonts & Lines

13. Levels of Meaning in Graphic Design
Fonts
Fonts work together with design elements, helping to convey/support the message.
Limit Fonts – Typically 2 (no more than 4)
First Font (Headings)– Fancy, Artistic for flair, character, personality.
Second Font – Very basic font, Easily legible
Ouch Band
Music that Hurts
Swirly Girl Party
Celebrating in Style

14. Levels of Meaning in Graphic Design
Lines
Are they soft and wavy, or hard and sharp?
Lines can be used to divide space and direct the viewers eyes.
Lines direct the flow of content.
Lines can be used to create emphasis on a specific area of your work.
Swirly Girl Party
Celebrating in Style
Swirly Girl Party
Celebrating in Style

15. Levels of Meaning in Graphic Design
Assignment
Use your Colors, Fonts and Lines to design a 6” x 2” Label for each of the following Music CDs:
Brookdale Rock Band: Rockin’ the Brook (Rock)
Brookdale Symphony Orchestra: BCSuite (Classical)
Brook & Dale: Heartfelt (Love Ballads)
Include a description of how you used color, fonts, and lines to convey meaning.

16. Levels of Meaning in Graphic Design
References Color Emotion Guide (n.d.) Retrieved May 9, 2015 from