1. Social Media Marketing Plan
[Insert Company Name]
Social Media Marketing Plan

2. Social Media Marketing Plan Contents
Channels + Audience
Goals + Metrics + KPIs
Competitive Analysis
Social Media Content Strategy
Budget + Tools + Reporting
Social Media Marketing Plan

3. Social Media Marketing Plan
Channels + Audience
Where we are (and where our audience) can be found on social media.
Social Media Marketing Plan

4. Social Media Marketing Plan
Channel Selection
Social Channel:
Handle name:
Social Media Marketing Plan

5. What Is Our Target Demographic?
Age
[Insert answer]
Gender
Location
Industry
Job Title
Ethnicity
[Insert Stock Photo]
Social Media Marketing Plan

6. Social Media Channel Demographics
Facebook
LinkedIn
[Age range]
[Gender breakdown]
Twitter
Google+
Instagram
Pinterest
Social Media Marketing Plan

7. What Problem Do We Solve?
What problem is our company trying to solve?
[Insert answer]
What are three key pain points we solve for customers?
Social Media Marketing Plan

8. Why Do People Follow Us on Social?
[Insert description of why your audience chooses to follow your brand on social media and how your content will help address their needs].
Social Media Marketing Plan

9. Social Media Marketing Plan
Goals + Metrics + KPIs
What we want to achieve (and how we will measure success).
Social Media Marketing Plan

10. Business Objectives + Social Media KPIs
Goal One
Goal Two
Goal Three
Goal Four
Goal Five
Social Media Goals
Goal One
Goal Two
Goal Three
Goal Four
Goal Five
Social Media Marketing Plan

11. Social Media Marketing Plan
Facebook Goals + KPIs
Channel Goals
Goal One
Goal Two
Goal Three
Goal Four
Goal Five
Channel KPIs
[INSERT KPI]
Social Media Marketing Plan

12. Social Media Marketing Plan
Twitter Goals + KPIs
Channel Goals
Goal One
Goal Two
Goal Three
Goal Four
Goal Five
Channel KPIs
[INSERT KPI]
Social Media Marketing Plan

13. Social Media Marketing Plan
Instagram Goals + KPIs
Channel Goals
Goal One
Goal Two
Goal Three
Goal Four
Goal Five
Channel KPIs
[INSERT KPI]
Social Media Marketing Plan

14. Social Media Marketing Plan
Pinterest Goals + KPIs
Channel Goals
Goal One
Goal Two
Goal Three
Goal Four
Goal Five
Channel KPIs
[INSERT KPI]
Social Media Marketing Plan

15. Social Media Marketing Plan
LinkedIn Goals + KPIs
Channel Goals
Goal One
Goal Two
Goal Three
Goal Four
Goal Five
Channel KPIs
[INSERT KPI]
Social Media Marketing Plan

16. Social Media Marketing Plan
Google+ Goals + KPIs
Channel Goals
Goal One
Goal Two
Goal Three
Goal Four
Goal Five
Channel KPIs
[INSERT KPI]
Social Media Marketing Plan

17. Social Media Marketing Plan
Competitive Analysis
A summary of what we’re up against.
Social Media Marketing Plan

18. Top Competitors (Per Network)
Networks
Competitor One
Competitor Two
Competitor Three
Competitor Four
Facebook
[Insert Brand]
Instagram
Twitter
Pinterest
Google+
LinkedIn
Social Media Marketing Plan

19. Average Engagement (Past 30 Days)
Social Media Channel
Number of Posts
Number of Interactions
Average
Facebook
Twitter
Instagram
Pinterest
Google+
LinkedIn
Social Media Marketing Plan

20. What’s Working For Our Competitors?
The following types of posts are popular amongst competitive audiences:
[Describe type of post …]
Social Media Marketing Plan

21. Social Media Content Strategy
What we will create and where we will publish it.
Social Media Marketing Plan

22. Social Media Voice + Tone
[Insert description of social media voice …]
[Insert description of social media tone …]
Social Media Marketing Plan

23. Facebook Content Strategy
We will create the following types of content on this network:
Content Type:
Social Media Marketing Plan

24. Twitter Content Strategy
We will create the following types of content on this network:
Content Type:
Social Media Marketing Plan

25. Instagram Content Strategy
We will create the following types of content on this network:
Content Type:
Social Media Marketing Plan

26. Pinterest Content Strategy
We will create the following types of content on this network:
Content Type:
Social Media Marketing Plan

27. LinkedIn Content Strategy
We will create the following types of content on this network:
Content Type:
Social Media Marketing Plan

28. Google+ Content Strategy
We will create the following types of content on this network:
Content Type:
Social Media Marketing Plan

29. Social Media Content Curation Strategy
We will curate content from the following sources:
[INSERT SOURCE]
Social Media Marketing Plan

30. Basic Social Media Posting Schedule
Channel
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Facebook
Twitter
Instagram
LinkedIn
Pinterest
Google+
Social Media Marketing Plan

31. Budget + Tools + Reporting
How much we can spend, what software we will use, and how we will prove it’s worth the investment.
Social Media Marketing Plan

32. Social Media Marketing Plan
Our Budget
Channel
Paid Ads
Video Shoots
Agency Costs
Tools
Misc.
Facebook
Twitter
Instagram
LinkedIn
Pinterest
Google+
Social Media Marketing Plan

33. Social Media Marketing Plan
Our Toolset
Planning
Execution
Measurement
Social Media Marketing Plan

34. Social Media Marketing Plan
Reporting Schedule
[INSERT TEAM/COMPANY] will provide reports in [INSERT FORMAT] every [INSERT FREQUENCY].
Our reports will include summaries on:
[ITEM 1]
[ITEM 2]
[ITEM 3]
[ITEM 4]
[ITEM 5]
Social Media Marketing Plan